Spreads - Hungary | Statista Market Forecast

Revenue in the Spreads market amounts to US$123.00m in 2024. The market is expected to grow annually by 7.50% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$12.30 are generated in 2024.
In the Spreads market, volume is expected to amount to 40.05m kg by 2029. The Spreads market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 3.3kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Hungary is currently experiencing minimal growth, influenced by factors such as consumer preference for traditional spreads, limited availability of new products, and price sensitivity. Despite the presence of sub-markets like Jams & Marmalades, Chocolate Spreads, and Peanut Butter, the overall market is facing challenges in terms of innovation and market saturation. However, the increasing health consciousness and demand for healthier options may drive growth in the future.

Customer preferences: As consumers become more health-conscious, there has been a noticeable increase in demand for natural and organic spreads made with minimal processing and fewer additives. This trend is driven by a growing preference for clean label products and a desire for healthier alternatives to traditional spreads. Additionally, there has been a rise in demand for plant-based spreads, catering to the increasing number of consumers following vegetarian or vegan diets.

Trends in the market: In Hungary, the Spreads & Sweeteners Market is experiencing a shift towards healthier and more natural options, with consumers increasingly seeking out products with reduced sugar and artificial ingredients. This trend is expected to continue, with manufacturers responding by introducing new products and reformulating existing ones. This presents opportunities for industry stakeholders to innovate and cater to changing consumer preferences. Additionally, e-commerce is gaining popularity in Hungary, allowing for easier access to a wider range of products and creating potential for growth in the Spreads Market.

Local special circumstances: In Hungary, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's rich agricultural heritage and its central location in Europe. The demand for natural and locally sourced spreads and sweeteners is high, with consumers valuing traditional recipes and ingredients. Additionally, the government has implemented strict regulations on food labeling and ingredients, creating a competitive market for high-quality, organic options. These factors contribute to the unique dynamics of the Spreads Market in Hungary, making it a key player in the European market.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Hungary is affected by various macroeconomic factors. The country's economic health, fiscal policies, and global economic trends significantly impact the market's performance. Hungary's strong economic growth and favorable investment environment have led to increased consumer spending and a growing demand for food products, including spreads and sweeteners. Additionally, the country's aging population and increasing prevalence of chronic diseases have also contributed to the market's growth, as consumers are looking for healthier food options. However, fluctuating exchange rates and changing consumer preferences towards natural and organic products may pose challenges for the market's growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.