Spreads - Greece | Statista Market Forecast

Revenue in the Spreads market amounts to US$216.30m in 2024. The market is expected to grow annually by 5.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$20.99 are generated in 2024.
In the Spreads market, volume is expected to amount to 51.38m kg by 2029. The Spreads market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 4.4kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads market in Greece is facing minimal growth due to factors such as increasing health awareness among consumers, the convenience of online services, and a steady adoption of digital technologies. These trends have impacted the overall Food market and its sub-markets, including Jams & Marmalades, Chocolate Spreads, and Peanut Butter.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and organic spreads and sweeteners in Greece. Consumers are also gravitating towards locally sourced and artisanal options, reflecting a preference for traditional and authentic products. This trend is driven by a desire for transparency and sustainability, as well as a focus on supporting local businesses and communities. Additionally, the rise of flexitarian and plant-based diets has led to an increase in demand for vegan and plant-based spreads and sweeteners, catering to a growing segment of health and environmentally-conscious consumers.

Trends in the market: In Greece, there is a trend towards healthier spreads and sweeteners, as consumers become more health-conscious. This has led to an increase in demand for natural and organic options, such as honey and agave syrup. Additionally, there is a growing interest in plant-based alternatives, such as nut butters and fruit spreads. These trends are driven by a desire for clean labels and sustainable ingredients. As a result, industry players are investing in research and development to meet the changing consumer preferences. This shift towards healthier options presents opportunities for growth and innovation in the Spreads Market, but also poses challenges for traditional brands to adapt and stay competitive.

Local special circumstances: In Greece, the Spreads & Sweeteners Market within The Food market is largely influenced by the country's strong cultural preference for traditional and natural ingredients in food products. This has led to a demand for spreads and sweeteners made from locally sourced ingredients, such as honey and olive oil. Additionally, strict regulations on food labeling and quality standards have shaped the market, with consumers seeking products that are certified as authentic and of high quality. These factors have also encouraged the growth of small-scale local producers, adding to the diversity of products available in the market.

Underlying macroeconomic factors: The Spreads Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors in Greece. The country's economic health, which has been impacted by the recent financial crisis, has resulted in reduced consumer spending and a shift towards more affordable food options. Additionally, changes in government policies and taxes have also affected the market, with the introduction of higher VAT rates on food products. Global economic trends, such as fluctuations in commodity prices, also play a role in determining the price and availability of spreads and sweeteners in the Greek market. As a result, market growth is expected to be slow in the coming years, with consumers turning towards more cost-effective options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.