Spreads - Bulgaria | Statista Market Forecast

Revenue in the Spreads market amounts to US$104.30m in 2024. The market is expected to grow annually by 6.99% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$15.76 are generated in 2024.
In the Spreads market, volume is expected to amount to 41.59m kg by 2029. The Spreads market is expected to show a volume growth of 7.3% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 5.0kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in Bulgaria is experiencing minimal growth, due to various factors such as increasing health awareness among consumers and the convenience of online services. However, sub-markets such as Jams & Marmalades, Chocolate Spreads, and Peanut Butter may also impact the overall market due to their unique offerings and consumer preferences.

Customer preferences: Consumers in Bulgaria are increasingly looking for healthier and more natural options in their spreads and sweeteners, leading to a rise in demand for products made with organic and locally sourced ingredients. This trend is driven by a growing awareness of the benefits of a healthy and sustainable diet, as well as a desire to support local businesses. As a result, companies are focusing on developing and promoting products that cater to these preferences in order to stay competitive in the market.

Trends in the market: In Bulgaria, there is a rising demand for healthier and more natural spreads and sweeteners. This trend is driven by increasing health consciousness among consumers and a growing interest in plant-based alternatives. As a result, companies are introducing new products with natural and organic ingredients, such as honey and agave nectar. Moreover, there is a growing preference for spreads and sweeteners with no added sugars or artificial ingredients. This trend is expected to continue, with consumers seeking healthier options and companies responding with innovative products to meet their demands. This shift towards healthier alternatives could also have a positive impact on the environment, as it reduces the use of artificial ingredients and promotes the consumption of more sustainable products. Industry stakeholders will need to adapt to these trends and invest in research and development to meet the evolving consumer preferences.

Local special circumstances: In Bulgaria, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's strong agricultural industry and traditional cuisine. Local ingredients, such as honey and fruit, are highly valued by consumers, leading to a demand for natural and locally sourced spreads. Additionally, government regulations on food labeling and quality control shape consumer preferences and purchasing decisions. These unique factors contribute to the growth and differentiation of the Spreads Market in Bulgaria compared to other markets.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in Bulgaria is influenced by macroeconomic factors such as consumer purchasing power, inflation rates, and economic stability. As a member of the European Union, Bulgaria's economy is heavily influenced by global economic trends such as trade agreements and foreign investments. Additionally, the government's fiscal policies, including tax rates and subsidies, play a significant role in the market's performance. The increasing demand for natural and healthy sweeteners, as well as the rising health consciousness among consumers, are also driving market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.