Tomato Ketchup - LATAM | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$2.68bn in 2024. The market is expected to grow annually by 6.17% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$4.22 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 1.60bn kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 2.2kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup market in LATAM has seen minimal growth due to factors such as low consumer demand, increasing competition, and changing dietary preferences. Despite this, the market is expected to experience steady growth in the coming years with the rising popularity of healthier and organic ketchup options.

Customer preferences: As consumers in LATAM become more health-conscious, there has been a noticeable increase in demand for organic and all-natural tomato ketchup options in the Sauces & Spices Market. This shift is driven by a growing preference for clean label products and a desire for healthier food choices. Additionally, the rise of vegan and plant-based diets in the region has also contributed to the demand for plant-based ketchup alternatives.

Trends in the market: In LATAM, the Tomato Ketchup Market within the Sauces & Spices Market is experiencing a shift towards healthier options, with a growing demand for low-sugar and organic ketchup products. This trend is driven by the increasing health consciousness and preference for natural ingredients among consumers. Additionally, there is a rising trend of incorporating regional flavors and ingredients in ketchup, catering to local tastes and preferences. These trends present opportunities for industry stakeholders to tap into new markets and expand their product offerings. However, it also poses challenges for traditional ketchup brands to adapt and innovate to meet changing consumer demands.

Local special circumstances: In LATAM, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is heavily influenced by local tastes and preferences. The region has a strong affinity for spicy and tangy flavors, leading to a higher demand for ketchup with a kick. Additionally, strict regulations on food labeling and ingredients have pushed manufacturers to use locally sourced tomatoes, creating a unique flavor profile. Cultural events, such as the World Cup in Brazil, also drive sales of ketchup as a popular condiment for snacks and meals.

Underlying macroeconomic factors: The performance of the Tomato Ketchup Market in the Sauces & Spices Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending, trade policies, and government regulations. Countries with stable economic conditions and favorable trade agreements tend to experience higher growth in this market. Additionally, the increasing demand for convenience foods in emerging economies, coupled with growing urbanization and disposable income, is driving the demand for tomato ketchup. However, fluctuations in raw material prices and the availability of substitutes can also affect market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.