Butter - North America | Statista Market Forecast

Revenue in the Butter market amounts to US$5.67bn in 2024. The market is expected to grow annually by 4.67% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$11.11 are generated in 2024.
In the Butter market, volume is expected to amount to 585.80m kg by 2029. The Butter market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Butter market is expected to amount to 1.03kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats segment of The Food market in North America is experiencing minimal growth, influenced by factors like changing consumer preferences, health concerns over saturated fats, and competition from plant-based alternatives.

Customer preferences: Consumers are increasingly prioritizing health-conscious choices in their diets, leading to a decline in traditional butter consumption. This shift is driven by growing awareness of the impact of saturated fats on heart health, prompting many to explore plant-based alternatives and spreads. Additionally, younger demographics are gravitating towards products that align with their values, such as sustainability and ethical sourcing. As a result, brands are innovating to meet these demands, offering healthier, plant-derived options that cater to evolving lifestyles and preferences.

Trends in the market: In North America, the Butter Market is experiencing a notable shift towards health-conscious alternatives, with consumers increasingly opting for plant-based spreads and dairy-free options. This trend reflects a heightened awareness of the health implications associated with saturated fats, particularly among younger demographics. As sustainability and ethical sourcing gain prominence, brands are responding by innovating their product lines to include healthier, plant-derived alternatives. Consequently, industry stakeholders must adapt to this evolving landscape by investing in research and development to meet changing consumer preferences, potentially reshaping market dynamics and competitive strategies.

Local special circumstances: In North America, the Butter Market is shaped by diverse regional preferences and a strong emphasis on health and wellness. The rise of plant-based diets, particularly in urban areas with a focus on sustainability, is influencing consumer choices, leading to increased demand for dairy alternatives. Additionally, regulatory measures promoting transparency in food labeling encourage brands to innovate and provide healthier options. Cultural shifts towards clean eating and ethical sourcing are further driving market dynamics, compelling producers to adapt and align their strategies with evolving consumer values.

Underlying macroeconomic factors: The Butter Market within the Oils & Fats sector in North America is influenced by macroeconomic factors such as fluctuating dairy prices, changing consumer spending patterns, and trade policies. Economic growth and rising disposable incomes encourage higher consumption of premium butter products, while inflationary pressures can lead to cost increases that affect affordability. Additionally, fiscal policies that support agriculture and dairy production can enhance market stability. Global trends, including shifts toward healthier fats and sustainable sourcing practices, further shape consumer preferences, compelling brands to innovate in response to both economic and ethical considerations.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.