Butter - LATAM | Statista Market Forecast

Revenue in the Butter market amounts to US$2.23bn in 2024. The market is expected to grow annually by 7.26% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$3.50 are generated in 2024.
In the Butter market, volume is expected to amount to 262.40m kg by 2029. The Butter market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.35kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in the LATAM region is witnessing minimal growth, influenced by factors such as fluctuating dairy prices, changing consumer preferences towards healthier alternatives, and economic challenges affecting purchasing power.

Customer preferences: In the LATAM Butter Market of the Oils & Fats sector, consumers are gravitating towards plant-based and healthier fat alternatives, influenced by a growing awareness of nutrition and wellness. This shift is particularly pronounced among younger demographics, who prioritize sustainability and ethical sourcing in their food choices. Additionally, traditional culinary practices are evolving, with many families experimenting with butter substitutes in traditional recipes, reflecting a blend of cultural heritage and modern health consciousness.

Trends in the market: In the LATAM Butter Market within the Oils & Fats sector, there is a noticeable shift towards plant-based butter alternatives, driven by consumers' increasing focus on health and sustainability. Younger generations are particularly influential, favoring products that align with ethical sourcing and environmental responsibility. Traditional cooking methods are adapting to incorporate these healthier substitutes, reflecting a fusion of age-old recipes with contemporary dietary preferences. This trend is significant for industry stakeholders, as brands must innovate and diversify their offerings to meet changing consumer demands and capitalize on the growing market for plant-based fats.

Local special circumstances: In LATAM, the Butter Market within the Oils & Fats sector is shaped by diverse local factors, including the region's rich culinary heritage and varying dairy production capabilities. Countries like Argentina and Brazil, known for their robust dairy industries, face a cultural preference for traditional butter, which influences consumption patterns. However, urban centers are increasingly adopting plant-based alternatives due to health trends and environmental consciousness. Additionally, regulatory frameworks promoting sustainable farming practices are encouraging brands to innovate, balancing traditional flavors with modern dietary demands to meet the evolving tastes of consumers.

Underlying macroeconomic factors: The Butter Market in LATAM is significantly influenced by macroeconomic factors such as national economic health, trade policies, and consumer income levels. Countries with stable economies and growing middle classes, like Brazil and Chile, are seeing increased demand for premium butter products, reflecting a shift towards higher-quality, locally sourced ingredients. Conversely, economic volatility in nations like Venezuela can restrict consumer spending on non-essential goods, impacting overall market performance. Additionally, global trends towards sustainability and health-conscious eating are prompting innovations in butter production, including the rise of organic and plant-based alternatives, further reshaping consumption patterns across the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.