Butter - APAC | Statista Market Forecast

Revenue in the Butter market amounts to US$11.32bn in 2024. The market is expected to grow annually by 7.71% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$7bn in 2024).
In relation to total population figures, per person revenues of US$2.64 are generated in 2024.
In the Butter market, volume is expected to amount to 1.78bn kg by 2029. The Butter market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Butter market is expected to amount to 0.33kg in 2024.

Definition:

Butter is a dairy product made up of several components, such as milk fat, milk proteins, and water. Butter contains a minimum of 80% fat and is widely used in baking and cooking, and as a flavor enhancer for a variety of dishes.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Salted butter
Unsalted butter
Cultured butter
Light butter
Flavored butter

Margarine
Vegetable oils
Other animal fats (e.g. lard)
Clarified butter (Ghee)
Peanut butter
Out-of-home consumption

The Butter Market within the Oils & Fats sector in the APAC region is witnessing subdued growth. This stagnation is influenced by factors such as rising health concerns, shifting consumer preferences towards plant-based alternatives, and fluctuating dairy prices impacting availability.

Customer preferences: Consumers in the APAC Butter Market are increasingly gravitating towards healthier, plant-based options, reflecting a broader trend of health-conscious eating. This shift is driven by rising awareness of dietary impacts on health, particularly among younger demographics. Additionally, cultural influences favoring traditional plant-based diets are gaining traction, prompting a reevaluation of dairy consumption. As lifestyles become busier, convenient alternatives like spreads made from nuts and seeds are emerging, catering to both health trends and the demand for quick meal solutions.

Trends in the market: In the APAC Butter Market, there is a notable shift towards healthier, plant-based alternatives as consumers become more health-conscious. This trend is particularly prominent among younger generations, who are increasingly aware of the health implications of their dietary choices. The influence of traditional plant-based diets is growing, prompting a reassessment of dairy consumption. Furthermore, as lifestyles become busier, convenient options like nut and seed spreads are gaining popularity, aligning with the demand for quick, health-oriented meal solutions. This evolution presents significant opportunities for industry stakeholders to innovate and adapt their product offerings.

Local special circumstances: In Japan, the Butter Market is influenced by a strong cultural affinity for traditional cuisine, which often emphasizes umami-rich flavors and artisanal production. The rising awareness of health issues has led to a gradual shift towards low-fat and plant-based butter alternatives, particularly among urban consumers. Additionally, strict food safety regulations and labeling requirements foster transparency, encouraging brands to innovate with clean-label products. In Australia, a growing focus on sustainability and ethical sourcing is shaping consumer preferences, driving demand for locally-produced, organic butter options.

Underlying macroeconomic factors: The Butter Market in the APAC region is significantly shaped by macroeconomic factors including fluctuating dairy prices, changing consumer income levels, and evolving trade policies. In countries like Japan and Australia, economic stability and rising disposable incomes enhance consumers' willingness to spend on premium and artisanal butter products. Conversely, inflationary pressures can lead to a shift towards more affordable alternatives. Additionally, trade agreements and tariffs impact the availability and pricing of imported butter, while growing health consciousness among consumers drives innovation in low-fat and plant-based options. These dynamics collectively influence market performance and consumer purchasing behavior.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.