Processed Meat - Indonesia

Indonesia

Revenue in the Processed Meat market amounts to US$3.40bn in 2024. The market is expected to grow annually by 6.60% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$12.14 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 611.00m kg by 2029. The Processed Meat market is expected to show a volume growth of 3.1% in 2025.
The average volume per person in the Processed Meat market is expected to amount to 1.8kg in 2024.

Key regions: India, China, United Kingdom, Spain, South Korea

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Analyst Opinion

The Processed Meat Market in Indonesia is seeing slow growth due to factors such as increased health awareness and consumer preference for healthier options. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products are impacted by this trend, leading to minimal growth in the overall market. Online health services and digital technologies have not yet made a significant impact in this traditional market.

Customer preferences: As the demand for convenient and time-saving options continues to rise, consumers in Indonesia are increasingly turning towards processed meat products. This trend is driven by the hectic lifestyles of urban dwellers who seek easy-to-prepare meals. Additionally, the rise in dual-income households and the growing popularity of western cuisine have also contributed to the growth of the processed meat market in the country. This shift towards processed meat as a meal option is expected to continue, fueled by the increasing influence of western culture and the need for convenience in food consumption.

Trends in the market: In Indonesia, the Processed Meat Market within the Meat Market of The Food market is experiencing a rise in demand for healthier options due to increasing health consciousness among consumers. This trend is expected to continue, with more companies investing in research and development to create healthier processed meat products. Furthermore, there is a growing demand for halal-certified processed meat products in Indonesia, driven by the country's large Muslim population. This trend has significant implications for industry stakeholders, as they may need to adapt their product offerings and marketing strategies to cater to these changing consumer preferences. Additionally, there is also a rise in the use of e-commerce platforms for purchasing processed meat products, providing opportunities for companies to expand their reach and tap into the growing trend of online shopping in Indonesia.

Local special circumstances: In Indonesia, the Processed Meat market is strongly influenced by the country's diverse culinary traditions. The consumption of processed meat is deeply rooted in Indonesian culture, with many dishes incorporating processed meat as a key ingredient. Additionally, Indonesia's rapidly growing economy and urbanization have led to an increase in demand for convenient and ready-to-eat food options, boosting the sales of processed meat products. Moreover, the government's efforts to improve food safety and hygiene standards have also played a significant role in shaping the Processed Meat market in Indonesia.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Indonesia is influenced by various macroeconomic factors. One of the key factors is the country's economic growth and stability. As Indonesia has experienced steady economic growth in recent years, there is a growing demand for processed meat products, particularly among the middle-class population. Additionally, government initiatives to promote the food processing industry and investments in modernizing the meat processing facilities have also contributed to the growth of the processed meat market. Moreover, the increasing urbanization and changing consumer preferences towards convenience foods have further boosted the demand for processed meat products in Indonesia. These factors, coupled with the favorable regulatory environment and rising disposable income, are expected to drive the growth of the Processed Meat Market in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.