Fresh Seafood - Indonesia

  • Indonesia
  • Revenue in the Fresh Seafood market amounts to US$3.69bn in 2024. The market is expected to grow annually by 6.98% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in the United States (US$11,190m in 2024).
  • In relation to total population figures, per person revenues of US$13.03 are generated in 2024.
  • In the Fresh Seafood market, volume is expected to amount to 235.40m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 5.5% in 2025.
  • The average volume per person in the Fresh Seafood market is expected to amount to 0.7kg in 2024.

Key regions: South Korea, Canada, China, Japan, United States

 
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Analyst Opinion

The Fresh Seafood Market in Indonesia is facing minimal growth, impacted by various factors such as lack of infrastructure, high production costs, and limited access to technology. However, rising consumer demand for healthy and sustainable food options is driving the market's growth.

Customer preferences:
Consumers in Indonesia are increasingly demanding traceability and sustainability in their seafood purchases, driven by growing awareness of the environmental impact of overfishing. This has led to a rise in demand for certified and responsibly sourced seafood, as well as for local and organic options. Additionally, with the rise of e-commerce and online food delivery services, there has been a shift towards online purchasing of fresh seafood, providing consumers with convenience and access to a wider range of seafood options.

Trends in the market:
In Indonesia, the Fresh Seafood Market within the Fish & Seafood Market is experiencing a surge in demand for sustainably sourced seafood products. Consumers are becoming increasingly conscious of the environmental impact of their food choices and are seeking out suppliers who prioritize sustainability. This trend is expected to continue, with seafood companies investing in eco-friendly practices and certifications to meet this demand. Furthermore, with the rise of e-commerce and online grocery shopping, there is a growing trend of consumers purchasing seafood products directly from suppliers, cutting out the middleman and ensuring fresher and more traceable products. This shift towards sustainability and direct-to-consumer sales has significant implications for industry stakeholders, including the need for transparent and ethical supply chains and investments in digital platforms to reach consumers.

Local special circumstances:
In Indonesia, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's vast archipelago and its rich marine resources. With over 17,000 islands, Indonesia offers a diverse range of seafood products, including unique species found only in their local waters. Additionally, the country's cultural tradition of consuming fresh seafood has led to a thriving market for locally sourced and caught seafood. However, strict government regulations and sustainability concerns have also played a significant role in shaping the market, with a focus on responsible fishing practices and aquaculture development.

Underlying macroeconomic factors:
The Fresh Seafood Market in Indonesia is heavily influenced by macroeconomic factors such as the country's economic health, investment in infrastructure, and fiscal policies. Indonesia's growing middle class and increasing disposable income have led to a higher demand for seafood, especially for premium and imported products. The government's initiatives to boost the agriculture and fisheries sector, such as providing subsidies and improving infrastructure, have also contributed to the growth of the seafood market. However, challenges such as insufficient cold chain infrastructure and limited access to credit for small-scale fishermen hinder the market's growth. Moreover, the impact of global economic trends, such as trade tensions and currency fluctuations, can also affect the availability and prices of seafood in Indonesia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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