Skip to main content
  1. Market Insights
  2. Consumer
  3. Food
  4. Baby Food

Baby Cereals & Other Dried Baby Food - Indonesia

Indonesia
  • Revenue in the Baby Cereals & Other Dried Baby Food market amounts to US$197.84m in 2025. The market is expected to grow annually by 9.92% (CAGR 2025-2030).
  • In global comparison, most revenue is generated China (US$2bn in 2025).
  • In relation to total population figures, per person revenues of US$0.69 are generated in 2025.
  • In the Baby Cereals & Other Dried Baby Food market, volume is expected to amount to 22.22m kg by 2030. The Baby Cereals & Other Dried Baby Food market is expected to show a volume growth of 7.2% in 2026.
  • The average volume per person in the Baby Cereals & Other Dried Baby Food market is expected to amount to 0.1kg in 2025.

Definition:

The Baby Cereals & Other Dried Baby Food market covers prepared baby food that comes in powdered form and is designed to be mixed with a liquid, such as water or breast milk, to create a semi-solid food product for infants and young children. It is usually made from muesli, rice cereals, and/or grain-based porridge. This type of baby food is easy to digest and enriched with essential vitamins and minerals.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope
  • Different types of rice, oatmeal, and multigrain cereals, such as Nestlé Cerelac, Gerber Whole Wheat baby cereals, and Happy Baby Organics oatmeal cereals
  • Porridges
  • Nutritional powder mixes
Out-Of-Scope
  • Cereals and flour not exclusively intended for babies
  • Prepared baby food, such as HiPP baby food jars
  • Snacks such as Happy Baby Organics Superfood Puffs
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update:

Source: Statista Market Insights

Most recent update:

Source: Statista Market Insights

Volume

Most recent update:

Source: Statista Market Insights

Most recent update:

Source: Statista Market Insights

Price

Most recent update:

Source: Statista Market Insights

Sales Channels

Most recent update:

Source: Statista Market Insights

Global Comparison

Most recent update:

Source: Statista Market Insights

Analyst Opinion

The Baby Cereals & Other Dried Baby Food Market in Indonesia is experiencing minimal growth, impacted by factors such as low birth rates and increased awareness of breastfeeding. Despite this, the market is still expected to see steady growth due to the convenience and health benefits offered by these products.

Customer preferences:
There has been a growing trend in Indonesia for parents to seek out organic and natural options in the Baby Cereals & Other Dried Baby Food Market. This is driven by a desire for healthier and more sustainable food choices for their children. Additionally, there has been an increase in demand for halal-certified products, reflecting the country's predominantly Muslim population. As a result, major players in the market are expanding their offerings to cater to these preferences.

Trends in the market:
In Indonesia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market within The Food market is experiencing a shift towards organic and all-natural products. This trend is driven by the increasing demand for healthier options for babies, as well as the growing awareness of the benefits of organic products. As a result, major players in the market are introducing new organic and natural product lines to cater to this demand. This trend is expected to continue, as consumers become more health-conscious and seek out products that are free from artificial ingredients and preservatives. This shift towards organic and natural baby food products has significant implications for stakeholders, as it presents opportunities for new market entrants and forces existing players to adapt and innovate to remain competitive.

Local special circumstances:
In Indonesia, the Baby Cereals & Other Dried Baby Food Market of the Baby Food Market is heavily influenced by the country's diverse cultural and religious practices. With a large Muslim population, there is a high demand for halal-certified baby food products. Additionally, the country's tropical climate and abundance of natural resources have led to the production of unique and nutritious baby food options, such as fruit and vegetable-based purees. The government's initiatives to promote local food production and support small-scale farmers also play a significant role in shaping the market dynamics.

Underlying macroeconomic factors:
The growth of the Baby Cereals & Other Dried Baby Food Market within the Baby Food Market is influenced by macroeconomic factors such as consumer spending, population growth, and government regulations. In Indonesia, the rising disposable income of middle-class families and increasing awareness about the benefits of organic and natural baby food are driving market growth. However, economic downturns and fluctuations in exchange rates may hinder market performance. Additionally, government initiatives promoting healthy eating habits and strict food safety regulations are shaping the competitive landscape of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update:

Source: Statista Market Insights

Contact

Get in touch with us. We are happy to help.
Meredith Alda
Sales Manager

Mon - Fri, 9am - 6pm (EST)

Lodovica Biagi
Director of Operations

Mon - Fri, 9:30am - 5pm (GMT)

Ayana Mizuno
Junior Business Development Manager

Mon - Fri, 10:00am - 6:00pm (JST)

Carolina Dulin
Group Director - LATAM

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager

Mon - Fri, 9am - 5pm (SGT)