DIY & Hardware Store - Indonesia

Indonesia

In Indonesia, the revenue generated in the DIY & Hardware Store market is estimated to be US$56.72bn in 2024.
It is projected that the market will experience an annual growth rate of 2.73% (CAGR 2024-2029).
When compared to other countries worldwide, in China leads the pack with a revenue of US$785bn in 2024.
In terms of per capita figures, each individual in Indonesia contributes approximately US$202.70 in revenue to the DIY & Hardware Store market in 2024.
The DIY & Hardware Store market in Indonesia is experiencing a surge in demand due to the country's growing middle class and increasing urbanization.

Key regions: Worldwide, China, United States, India, Japan

Definition:

The DIY (Do-It-Yourself) market refers to the retail market for products used in home improvement and repair projects, such as tools, hardware, building materials, and lawn and garden products. These products are marketed to consumers who want to perform home improvement projects on their own rather than hire a professional. The DIY market provides consumers with the materials and tools they need to complete projects ranging from simple repairs to complete renovations, allowing them to save money and express their creativity in their living spaces.

Structure:

The market is divided into seven different segments:

The Paint, Wallpaper & Supplies segment includes products used for interior and exterior decoration, renovation, and protection of residential buildings.
The Tools & Machines segment consist of products used for construction, maintenance, and repair tasks.
The Hardware & Building Materials segment includes a diverse range of products that play an important role in the structure, safety, and functionality of a building.
The Lawn & Garden segment encompasses products that help homeowners and landscapers to create and maintain attractive and functional outdoor living spaces.
The Heating & Cooling segment focuses on produts that help regulate indoor temperatures, ensuring comfort, energy efficiency, and air quality in homes.
The Bathroom Hardware segment includes products designed to enhance the functionality and appearance of bathrooms.
The Floor Covering segment encompasses products that serve to protect the floor, enhance the appearance of the room, provide insulation and comfort, and can add value to a property.

Additional Information:

The market consists of revenue and average revenue per capita data. Per capita figures take into account the whole population. This market includes only B2C (business to consumer) sales. B2B (business to business) sales (e. g., hardware for coffee shops, offices, etc.) are excluded. For more information on the displayed data, click the info button on the right hand side of each box.

Market

Region

Region comparison

Currency

Analyst Opinion

The DIY & Hardware Store market in Indonesia is facing negligible growth due to a combination of factors including slow economic growth, high inflation rates, and competition from traditional markets. However, increasing urbanization and a growing desire for home improvement projects are driving demand for products such as floor covering, paint, tools, and hardware. Convenience and the availability of online shopping options are also contributing to the market's growth.

Customer preferences: As Indonesian consumers become more environmentally conscious, there is a growing demand for eco-friendly and sustainable products in the DIY & Hardware Store Market. This trend is influenced by the country's strong cultural values of harmony and balance with nature. In addition, the rising number of young professionals and urban dwellers are driving the demand for innovative, space-saving solutions for DIY projects at home. This has led to an increase in the availability of smart home devices and compact tools in the market.

Trends in the market: In Indonesia, the DIY & Hardware Store market is experiencing a surge in e-commerce sales, with a growing number of consumers turning to online platforms for their DIY needs. This trend is expected to continue in the coming years as more people gain access to the internet and become comfortable with online shopping. Additionally, there is a shift towards more sustainable and eco-friendly products, with consumers increasingly seeking out environmentally responsible options. This trend presents an opportunity for industry stakeholders to cater to this growing demand and differentiate themselves in the market. Furthermore, with the rise of DIY culture and the need for home improvement solutions, the market is likely to see an increase in demand for tools and equipment, presenting potential growth opportunities for hardware stores.

Local special circumstances: In Indonesia, the DIY & Hardware Store Market is largely driven by the country's rapidly growing economy and increasing urbanization. The demand for DIY and hardware products is high due to the country's large population and rising construction and renovation activities. Additionally, Indonesia's unique geographical features, including its dense forests and numerous islands, present challenges and opportunities for the market. Cultural factors, such as a do-it-yourself attitude and preference for local and sustainable products, also shape the market. Furthermore, government regulations, such as import duties and restrictions on foreign ownership, can affect the availability and affordability of products in the market.

Underlying macroeconomic factors: The DIY & Hardware Store market in Indonesia is influenced by macroeconomic factors such as overall economic growth, consumer spending patterns, and government policies. The country's growing middle class and increasing urbanization have led to a rise in disposable income and consumer demand for home improvement and renovation products. Moreover, the government's focus on infrastructure development and construction projects has also created a positive outlook for the market. On the other hand, fluctuations in the global economy and currency exchange rates can affect the prices of imported products and impact the purchasing power of consumers. Additionally, any changes in fiscal policies or regulations on taxation and import/export can also impact the performance of the DIY & Hardware Store market in Indonesia.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.