Meat - Indonesia

Indonesia

Revenue in the Meat market amounts to US$18.47bn in 2024. The market is expected to grow annually by 7.60% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$65.14 are generated in 2024.
In the Meat market, volume is expected to amount to 3,784.00m kg by 2029. The Meat market is expected to show a volume growth of 5.6% in 2025.
The average volume per person in the Meat market is expected to amount to 10.7kg in 2024.

Key regions: Russia, China, Spain, Canada, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

The Meat Market in Indonesia is experiencing minimal growth due to factors such as low consumer awareness and limited access to technological advancements. The sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes are impacted by varying levels of demand, supply, and government regulations. This, combined with the convenience offered by online health services in other markets, hinders the overall growth of the Meat Market in Indonesia.

Customer preferences: Consumers in Indonesia are increasingly opting for plant-based alternatives to traditional meat products, driven by growing concerns over health and sustainability. This trend is particularly prevalent among younger, more health-conscious demographics. Additionally, there is a growing demand for halal-certified meat products, reflecting the country's large Muslim population. This has led to the emergence of new halal meat brands and the expansion of halal options in meat markets. Furthermore, the rise of e-commerce and online delivery services has made it easier for consumers to access a wider variety of meat products, including imported options. These shifts in consumer preferences are reshaping the meat market in Indonesia, with an increasing focus on health, sustainability, and convenience.

Trends in the market: In Indonesia, the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices, with consumers becoming more conscious of the environmental and ethical impact of meat production. This trend is reflected in the rise of plant-based and alternative protein options in the market. Additionally, there is a growing demand for premium and organic meat products. This trajectory towards sustainability and ethical consumption is significant as it not only aligns with global trends but also caters to the changing preferences of Indonesian consumers. Industry stakeholders should take note of these trends and adapt their offerings to cater to this growing demand for sustainable and ethical meat products.

Local special circumstances: In Indonesia, the Meat Market within The Food market is heavily influenced by the country's diverse cultural and religious beliefs. The majority of the population follows Islam, which prohibits the consumption of pork. This has led to a high demand for halal-certified meat products. Additionally, Indonesia's archipelago geography makes it challenging to transport meat products, resulting in a strong preference for locally sourced and freshly slaughtered meat. These factors contribute to the unique market dynamics of the Meat Market in Indonesia, making it essential for companies to adapt their strategies accordingly.

Underlying macroeconomic factors: The Meat Market within The Food market in Indonesia is greatly affected by macroeconomic factors such as economic growth, government policies, and consumer spending habits. With a growing economy and increasing disposable income, there is a higher demand for meat products, leading to market growth. However, fluctuations in global economic trends and changes in fiscal policies can impact the market negatively. Moreover, government regulations on imports and exports, as well as domestic production, can also affect the supply and demand of meat products. Additionally, consumer preferences and spending patterns, influenced by economic stability, also play a significant role in shaping the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.