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Fresh Fruits - Indonesia

Indonesia
  • Revenue in the Fresh Fruits market amounts to US$24.45bn in 2025. The market is expected to grow annually by 7.85% (CAGR 2025-2030).
  • In global comparison, most revenue is generated India (US$126bn in 2025).
  • In relation to total population figures, per person revenues of US$85.57 are generated in 2025.
  • In the Fresh Fruits market, volume is expected to amount to 11.89bn kg by 2030. The Fresh Fruits market is expected to show a volume growth of 5.2% in 2026.
  • The average volume per person in the Fresh Fruits market is expected to amount to 34.4kg in 2025.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Apples & pears
  • Bananas
  • Berries & grapes
  • Citrus fruits
  • Stone and exotic fruits
Out-Of-Scope
  • Processed, dried and frozen fruits
  • Nuts
  • Mix cut fruit boxes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update:

Source: Statista Market Insights

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Source: Statista Market Insights

Volume

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Source: Statista Market Insights

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Source: Statista Market Insights

Price

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Source: Statista Market Insights

Sales Channels

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Source: Statista Market Insights

Global Comparison

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Source: Statista Market Insights

Analyst Opinion

The Fresh Fruits market in Indonesia is witnessing slow growth, influenced by various factors like changing consumer preferences, fluctuating availability of produce, and increasing competition from processed fruits. The market for Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, and Other Fresh Fruits is expected to experience minimal growth, as demand for these products is largely dependent on seasonal and weather conditions. Additionally, the introduction of online fruit delivery services is also impacting the traditional retail market.

Customer preferences:
Consumers in Indonesia are increasingly demanding organic and sustainably sourced fresh fruits, driven by growing health consciousness and concerns over the environmental impact of conventional farming methods. As a result, there is a rising trend towards locally grown and pesticide-free fruits, as well as a preference for exotic and unique varieties. This shift is also influenced by the country's diverse cultural heritage, where fruits hold significant cultural and symbolic meanings, making them integral to traditional ceremonies and celebrations.

Trends in the market:
In Indonesia, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for organic and locally grown fruits. This trend is driven by the increasing awareness and preference for healthier and sustainable food options among consumers. As a result, retailers and distributors are expanding their offerings of organic and locally sourced fruits to cater to this demand. This trend is expected to continue in the coming years, presenting significant opportunities for industry stakeholders to tap into the growing market for organic and locally grown fruits in Indonesia.

Local special circumstances:
In Indonesia, the Fresh Fruits market is heavily influenced by the country's tropical climate and diverse agricultural landscape. The abundance of fertile land and favorable weather conditions allow for a wide variety of fruits to be grown and harvested year-round. Additionally, the country's rich cultural heritage and strong emphasis on traditional farming practices contribute to the unique flavors and quality of the fruits in the market. Furthermore, the Indonesian government's efforts to promote sustainable agriculture and support small-scale farmers have also played a significant role in shaping the dynamics of the Fresh Fruits market.

Underlying macroeconomic factors:
The growth of the Fresh Fruits Market within the Fruits & Nuts Market of The Food market is heavily influenced by macroeconomic factors such as consumer spending power, import and export policies, and government subsidies. Countries with a strong economy and a growing middle class tend to see higher demand for fresh fruits, while regions with economic instability and trade barriers may experience slower market growth. Additionally, policies supporting sustainable agriculture and organic farming are driving the demand for premium, high-quality fresh fruits in both domestic and international markets.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update:

Source: Statista Market Insights

Explore more high-quality data on related topic

Fresh fruit in retail - statistics & facts

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.
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