Meat Substitutes - G7

Highlights

Revenue in the Meat Substitutes market amounts to US$3.85bn in 2024. The market is expected to grow annually by 5.50% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$4.94 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 281.20m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market within The Food market in G7 is experiencing minimal growth, impacted by factors such as consumer preference for traditional meat products and limited availability of meat substitutes in certain regions. Despite this, increasing health consciousness and technological advancements are driving the market's growth.

Customer preferences: The Meat Substitutes Market within the Meat Market of The Food market is experiencing a rise in demand, driven by a growing preference for plant-based diets. This trend is influenced by a shift towards healthy and sustainable eating habits, as well as cultural and ethical considerations. With an increasing number of consumers looking for environmentally-friendly and cruelty-free alternatives, the market for meat substitutes is expected to continue to grow in the coming years. This is also reflected in the rise of vegetarian and vegan lifestyles, particularly among younger demographics who are more conscious of their food choices.

Trends in the market: In the G7, the Meat Substitutes Market is experiencing a surge in demand due to the rising trend of plant-based diets and increasing concerns over animal welfare and sustainability. This trend is expected to continue as more consumers prioritize health and environmental factors in their food choices. As a result, industry stakeholders are investing in research and development to improve the taste and texture of meat substitutes, while also expanding their product offerings to cater to different dietary preferences. This presents opportunities for growth and innovation, but also challenges as companies compete for market share. Additionally, the rise of e-commerce and online grocery shopping is expected to further boost the sales of meat substitutes, as consumers seek convenient and accessible options for purchasing these products.

Local special circumstances: In the G7 countries, the Meat Substitutes Market is influenced by unique local factors. For instance, in Japan, the market is driven by the growing health-conscious population and the rising demand for sustainable food options. In the United States, the market is shaped by the increasing awareness of the environmental impact of meat consumption and the popularity of plant-based diets. In Germany, the market is dominated by strict regulations on food labeling and production methods, leading to a high demand for organic and non-GMO meat substitutes. These factors play a significant role in shaping the dynamics of the Meat Substitutes Market in the G7 countries.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by macroeconomic factors such as consumer preferences, health and wellness trends, and environmental concerns. The increasing demand for plant-based alternatives to meat is driven by growing awareness about the negative impact of meat production on the environment and animal welfare. Additionally, the rise of vegan and vegetarian diets, coupled with the increasing prevalence of chronic diseases, is fueling the demand for healthier and more sustainable protein sources. These macroeconomic factors have created a favorable market landscape for meat substitutes, with countries that prioritize sustainability and healthy living experiencing faster market growth compared to regions with limited focus on these factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.