Meat Substitutes - APAC

APAC

Highlights

Revenue in the Meat Substitutes market amounts to US$3.59bn in 2024. The market is expected to grow annually by 10.19% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$0.84 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 352.00m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 10.7% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in APAC is experiencing subdued growth due to factors such as changing consumer preferences, health awareness, and convenience of online services. Despite this, the market is still expected to grow steadily in the coming years.

Customer preferences: The rise of health and wellness trends has greatly influenced the meat substitutes market in APAC. As consumers become more health-conscious and environmentally aware, there is a growing demand for plant-based protein options. This is driven by a shift towards healthier and more sustainable diets, as well as increasing concerns about animal welfare. Additionally, the rise of vegan and vegetarian lifestyles in the region has also contributed to the growing popularity of meat substitutes.

Trends in the market: In APAC, the Meat Substitutes Market within the Meat Market is experiencing a surge in demand due to the rising popularity of plant-based diets and increasing concerns about the environmental impact of meat consumption. This trend is expected to continue as more consumers prioritize sustainability and health in their food choices. As a result, major food companies are investing in research and development of innovative meat substitutes to cater to this growing demand. There is also a rise in online platforms and delivery services offering a wide range of meat-free options, making it easier for consumers to incorporate plant-based alternatives into their diets. This trend is significant as it not only presents new opportunities for industry players, but also has potential implications for traditional meat producers who may need to adapt to changing consumer preferences.

Local special circumstances: In APAC, the Meat Substitutes Market of the Meat Market within The Food market is heavily influenced by cultural and religious factors. Countries like India and Indonesia, with a large vegetarian population, have seen a surge in demand for plant-based meat alternatives. In China, where the government has set ambitious targets to reduce meat consumption, the market is expected to grow rapidly. In addition, the increasing health consciousness and concerns over the environmental impact of meat production are driving the adoption of meat substitutes in the region.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market in APAC is heavily influenced by macroeconomic factors such as changing consumer preferences, increasing awareness regarding health and sustainability, and government initiatives promoting plant-based diets. As the region experiences economic growth and rising disposable incomes, consumers are becoming more health-conscious and willing to pay a premium for alternative protein sources. Additionally, with the growing concerns over environmental sustainability and animal welfare, governments are implementing policies to reduce meat consumption and promote plant-based alternatives, further driving the growth of the market. These factors are expected to continue influencing the Meat Substitutes Market in APAC, creating lucrative opportunities for market players.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.