Fresh Meat - Greece | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$3.92bn in 2024. The market is expected to grow annually by 4.67% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$380.90 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 525.20m kg by 2029. The Fresh Meat market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 44.1kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat market in Greece is facing a slow growth rate due to various factors such as declining consumer demand, rising prices of raw materials, and increasing competition from alternative protein sources. Despite this, the market continues to be driven by factors such as growing health consciousness, convenience in purchasing fresh meat online, and the popularity of traditional Greek dishes. The Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat sub-markets are all impacted by these factors, with varying degrees of influence. Alternative protein sources, such as plant-based and lab-grown meat, are also gaining traction in the market and could potentially impact the growth rate even further.

Customer preferences: Consumers in Greece are increasingly focused on sustainability and ethical sourcing when it comes to purchasing fresh meat. This trend is driven by a growing awareness of the environmental impact of meat production and a desire for healthier, more natural food options. In addition, there is a growing preference for locally sourced meat, as consumers value supporting their local economy and reducing the carbon footprint of their food. This shift towards sustainable and locally sourced meat is also seen as a way to support Greek farmers and promote traditional farming practices.

Trends in the market: In Greece, the Fresh Meat Market within the Meat Market is experiencing a rise in demand for organic, ethically-sourced meat products. Consumers are increasingly conscious of the environmental and ethical impacts of their food choices, leading them to seek out products that align with their values. This trend is expected to continue as younger generations become more influential in the market. This shift towards sustainable and ethical meat production has implications for industry stakeholders, who will need to adapt their practices to meet consumer demand and maintain competitiveness in the market.

Local special circumstances: In Greece, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's rich culinary traditions and cultural preferences. The demand for locally sourced, high-quality meat products is high, leading to the growth of small, family-owned butcher shops. Additionally, the strict regulations on meat production and labeling ensure consumer confidence in the safety and quality of the products. These factors contribute to a unique market dynamic, with a strong emphasis on traditional, local products and a commitment to quality and transparency.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Greece is influenced by macroeconomic factors such as consumer spending, import/export policies, and government regulations. The country's economic health and stability have a direct impact on the purchasing power of consumers and their willingness to spend on fresh meat products. In addition, fiscal policies and trade agreements with other countries can affect the availability and cost of imported meats, which can impact the overall market performance. Furthermore, changes in consumer preferences and trends, such as a shift towards healthier and more sustainable food options, can also influence the demand for fresh meat products in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.