Fresh Meat - Ethiopia | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$6.18bn in 2024. The market is expected to grow annually by 20.27% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$47.65 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 921.10m kg by 2029. The Fresh Meat market is expected to show a volume growth of 10.0% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 5.0kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat Market in Ethiopia is experiencing considerable growth, driven by factors such as increasing consumer demand for locally sourced meat, rising health consciousness, and the convenience of online purchasing. These factors, along with the growth rate of the sub-markets within the Meat Market, are contributing to the overall growth of the market.

Customer preferences: Consumers in Ethiopia are increasingly shifting towards healthier and more sustainable food options due to growing awareness of the impact of diet on health and the environment. This has led to a rise in demand for organic and locally sourced fresh meat, as well as alternatives to traditional meat products such as plant-based proteins. Additionally, the rise of urbanization and changing lifestyles have resulted in a preference for convenient and ready-to-eat meat products, driving innovation in the packaging and processing of fresh meat.

Trends in the market: In Ethiopia, there has been a steady increase in demand for fresh, high-quality meat due to a growing population and an expanding middle class. This has led to a rise in supermarkets and modern butcheries, as well as an increase in online meat delivery services. Additionally, there is a trend towards more sustainable and ethically-sourced meat, with consumers seeking organic and free-range options. These trends are significant as they reflect changing consumer preferences and the potential for growth in the fresh meat market. Industry stakeholders should consider adapting to these trends, such as by investing in sustainable farming practices and promoting the benefits of ethically-sourced meat. This could lead to increased competitiveness and profitability in the market.

Local special circumstances: In Ethiopia, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's geography and cultural preferences. Due to the large rural population and limited access to refrigeration, demand for locally-sourced, freshly butchered meat is high. Additionally, certain religious and cultural traditions, such as fasting periods, have a significant impact on the types and quantities of meat consumed. Government regulations also play a role in determining the availability and pricing of meat, as it is a staple food in many Ethiopian dishes. Overall, these unique factors shape the dynamics of the Fresh Meat Market in Ethiopia.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Ethiopia is affected by various macroeconomic factors. Global economic trends, such as changes in consumer preferences and demand for meat products, play a significant role in shaping the market. National economic health, including GDP growth and inflation rates, also impact the purchasing power of consumers and their ability to afford meat products. Fiscal policies, such as taxes and subsidies on meat products, can also influence the market by affecting prices and consumer demand. Additionally, factors such as government regulations, infrastructure development, and investment in the agricultural sector can impact the production and distribution of fresh meat in Ethiopia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.