Fresh Meat - Bulgaria

Bulgaria

Highlights

Revenue in the Fresh Meat market amounts to US$1.46bn in 2024. The market is expected to grow annually by 5.96% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$219.90 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 148.40m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 18.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Bulgaria has seen a minimal growth rate due to factors such as increasing competition, rising health concerns, and consumer preferences for alternative protein sources. However, the market continues to thrive with the availability of diverse options and convenience in purchasing through online platforms.

Customer preferences: Consumers in Bulgaria are increasingly seeking fresh, locally sourced meat products, with a growing preference for organic and grass-fed options. This trend is driven by a desire for healthier and more sustainable food choices, as well as a renewed focus on supporting local businesses. Additionally, there is a rising demand for specialty and exotic meats, reflecting a growing interest in international cuisines and adventurous eating habits. This shift towards conscious consumption and diverse palates is also influenced by changing demographics, such as an aging population and an increase in multicultural households.

Trends in the market: In Bulgaria, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards more sustainable and ethically sourced meat products. Consumers are increasingly seeking out meat from local farms and smaller producers, as well as options that are certified organic and free-range. This trend is likely to continue as consumers become more conscious of the environmental and health impacts of their food choices. Industry stakeholders will need to adapt to this trend by offering more transparent and sustainable meat options, while also addressing potential challenges such as increased costs and supply chain issues.

Local special circumstances: In Bulgaria, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. As a predominantly agricultural nation, there is a strong demand for locally sourced and organic meat products. Additionally, the Bulgarian diet is heavily centered around meat, leading to a high consumption rate and a competitive market. The government's strict regulations on meat production and distribution also play a role in shaping market dynamics. These factors create a unique landscape for the Fresh Meat Market in Bulgaria, with a strong emphasis on quality and traditional methods of production.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Bulgaria is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. The country's overall economic health, including its GDP growth, inflation rate, and unemployment rate, can impact the demand for fresh meat products. Moreover, fiscal policies, such as taxes and subsidies, can also affect the production costs and prices of fresh meat in the market. Additionally, global economic trends, such as trade agreements and fluctuations in currency exchange rates, can have a significant impact on the import and export of fresh meat products in Bulgaria. Furthermore, consumer preferences and trends, such as the increasing demand for organic and sustainable meat products, can also shape the market's performance. With the growing awareness of health and wellness, there is a rising demand for fresh and high-quality meat products, which can drive market growth in Bulgaria.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.