Fruits & Nuts - South Africa

South Africa

Highlights

Revenue in the Fruits & Nuts market amounts to US$2.50bn in 2024. The market is expected to grow annually by 5.47% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$40.96 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 1.03bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 15.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in South Africa is experiencing minimal growth, influenced by factors such as changing consumer preferences, fluctuating agricultural conditions, and competition from imported products, which challenge local production and pricing dynamics.

Customer preferences: Consumers in South Africa are increasingly prioritizing health and wellness, resulting in a growing demand for organic and sustainably sourced fruits and nuts. This shift is influenced by a rising awareness of nutritional benefits and environmental sustainability, particularly among younger, health-conscious demographics. Additionally, urbanization and busy lifestyles are prompting consumers to seek convenient, ready-to-eat options, such as pre-packaged fruit snacks and nut mixes, reflecting a desire for both convenience and health in their dietary choices.

Trends in the market: In South Africa, the Fruits & Nuts Market is experiencing a surge in demand for organic and sustainably sourced products, driven by a growing health-conscious consumer base. As younger demographics prioritize nutrition and environmental sustainability, there is an increasing shift towards purchasing locally sourced and eco-friendly options. Moreover, the convenience trend is gaining momentum, with consumers favoring ready-to-eat fruit snacks and nut mixes. This evolution presents significant opportunities for industry stakeholders to innovate and adapt their offerings, ensuring alignment with consumer preferences for health, convenience, and sustainability.

Local special circumstances: In South Africa, the Fruits & Nuts Market is shaped by a diverse agricultural landscape that supports a variety of local produce, including citrus fruits and macadamia nuts. Cultural preferences influence consumption patterns, with traditional dishes incorporating nuts and fruits, fostering a strong local demand. Additionally, regulatory frameworks promoting organic farming practices are encouraging sustainable cultivation methods. The rise of urbanization is also impacting purchasing habits, as busy city dwellers seek convenient, healthy snack options, driving innovation in product offerings and packaging.

Underlying macroeconomic factors: The Fruits & Nuts Market in South Africa is significantly influenced by macroeconomic factors such as agricultural productivity, trade policies, and consumer income levels. Global economic trends, including fluctuations in commodity prices and international demand, affect export opportunities for local produce, particularly citrus fruits and macadamia nuts. Additionally, the country's economic health, characterized by GDP growth and inflation rates, impacts consumer spending on premium products. Fiscal policies promoting agricultural investment and sustainability initiatives further enhance market potential. Urbanization trends also affect consumption patterns, as consumers increasingly prioritize health-conscious, convenient snack options, driving innovation in product development and marketing strategies.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.