Fresh Fruits - South Africa | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$2.19bn in 2024. The market is expected to grow annually by 5.69% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$35.92 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 969.60m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 14.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in South Africa has seen slow growth due to various factors such as limited access to technology, low health awareness, and the availability of locally grown fruits. However, increasing demand for convenience and health-consciousness among consumers may drive market growth in the future.

Customer preferences: Consumers in South Africa are becoming more health-conscious and are opting for fresh and organic fruits, driven by a growing awareness of the benefits of a healthy diet. This trend is also fueled by a shift towards sustainable and ethical consumption, with consumers looking for locally sourced and environmentally friendly options. The demand for exotic and superfruits, such as acai and goji berries, is also on the rise, driven by a desire for diverse and nutrient-rich options.

Trends in the market: In South Africa, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a surge in demand for organic and sustainably sourced fruits. Consumers are increasingly conscious of their health and the environment, leading to a rise in demand for pesticide-free and ethically produced fruits. This trend is expected to continue as consumers prioritize health and sustainability in their purchasing decisions. Industry stakeholders must adapt to this trend by offering more responsibly sourced options and promoting their eco-friendly practices to stay competitive in the market.

Local special circumstances: In South Africa, the Fresh Fruits market is heavily influenced by the country's diverse geography and cultural preferences. The availability of fresh produce varies across different regions, leading to regional variations in market dynamics. Additionally, the country's rich cultural heritage has a strong influence on consumer preferences, with traditional fruits such as mangoes, papayas, and pineapples being popular choices. Furthermore, the government's strict regulations on agricultural practices and food safety standards play a significant role in shaping the market and ensuring the supply of high-quality fresh fruits to consumers.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is greatly impacted by macroeconomic factors in South Africa. The country's economic health, which has been affected by the COVID-19 pandemic, has had a significant influence on the market. With the country's unemployment rate at an all-time high, consumer purchasing power has decreased, leading to a decline in demand for fresh fruits. However, the market is also influenced by global economic trends, such as increasing demand for healthy and natural food products, which has created opportunities for growth in the fresh fruits market. Additionally, the government's fiscal policies, such as trade agreements and export subsidies, affect the market's supply and demand dynamics. Overall, South Africa's economic conditions play a crucial role in shaping the performance of the Fresh Fruits Market within The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.