Prepared Baby Food - South Africa

South Africa

Highlights

Revenue in the Prepared Baby Food market amounts to US$135.70m in 2024. The market is expected to grow annually by 5.68% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$2.22 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 12.98m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food Market in South Africa has shown minimal growth due to various factors such as low birth rate, high competition, and changing consumer preferences. Despite the convenience offered by prepared baby food, the market is hindered by the rising trend of homemade baby food and concerns over the nutritional value of packaged options. However, with increasing awareness about the benefits of prepared baby food and technological advancements in the industry, the market is expected to experience steady growth in the coming years.

Customer preferences: As South African parents become more health conscious, there is a growing demand for organic and natural prepared baby food options. This trend is further fueled by the increasing awareness of the importance of proper nutrition for infants and toddlers. As a result, manufacturers are focusing on developing products that are free from preservatives, additives, and artificial flavors. Additionally, the rising number of working mothers has led to a demand for convenient and ready-to-eat baby food options, driving the growth of the prepared baby food market.

Trends in the market: In South Africa, the Prepared Baby Food Market of the Baby Food Market within The Food market is experiencing a surge in demand for organic and all-natural options. This trend is driven by a growing awareness and concern for the health and well-being of infants, as well as a shift towards sustainable and ethical consumption. This trajectory is expected to continue as more parents prioritize healthier and more environmentally-friendly choices for their babies. Industry stakeholders should take note of this trend and adapt their products and marketing strategies accordingly to remain competitive in the market.

Local special circumstances: In South Africa, the Prepared Baby Food Market is influenced by the country's diverse cultural landscape and stringent food regulations. The market is also impacted by the nation's high rates of malnutrition and food insecurity, leading to a growing demand for nutritious and affordable baby food options. Additionally, South Africa's shifting demographics, with an increasing number of working mothers, have resulted in a rise in demand for convenient and time-saving prepared baby food products. These unique factors create a distinct market environment, shaping the dynamics of the Prepared Baby Food Market in South Africa.

Underlying macroeconomic factors: The Prepared Baby Food Market within The Food market is primarily influenced by macroeconomic factors such as consumer spending power, population growth, and government policies. The overall economic health of South Africa, as well as global economic trends, play a significant role in shaping the market's performance. In recent years, the country's economic growth has been hindered by factors such as political instability and high unemployment rates, which have had a direct impact on consumer spending. However, with the government's focus on promoting domestic production and increasing investments in the food industry, the market is expected to experience steady growth in the coming years. Additionally, the growing demand for healthier and convenient food options, coupled with the increasing number of working mothers, is further driving the demand for prepared baby food in South Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.