Beauty & Personal Care - South Africa

South Africa

In 2024, the Beauty & Personal Care market in South Africa is projected to generate revenue of US$4.33bn.
It is anticipated to experience an annual growth rate of 4.01% (CAGR 2024-2029).
The largest segment within this market is Personal Care, which is expected to reach a market volume of US$2.34bn in 2024.
When compared globally, in the United States generates the highest revenue with US$101bn in 2024.
On a per capita basis, the revenue generated in South Africa amounts to US$70.98 per person in 2024.
Furthermore, online sales are estimated to contribute 12.7% of the total revenue in the Beauty & Personal Care market by 2024.
In South Africa, there is a growing trend towards natural and organic beauty products, as consumers prioritize sustainability and eco-friendly options.

Key regions: United States, Worldwide, India, Indonesia, Canada

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Analyst Opinion

The Beauty & Personal Care market in South Africa is experiencing negligible growth, influenced by factors such as economic challenges, shifting consumer preferences towards sustainability, and the impact of social media on beauty trends and purchasing behaviors.

Customer preferences: In South Africa, consumers are gravitating towards natural and organic beauty products, driven by a growing awareness of health and environmental issues. This trend reflects a cultural shift towards sustainability and wellness, with many seeking brands that align with their values. Additionally, the rise of social media influencers has transformed purchasing behaviors, as consumers increasingly rely on online recommendations and reviews. Furthermore, the demand for inclusive beauty products catering to diverse skin tones and types is gaining momentum, reflecting the country's rich cultural tapestry.

Trends in the market: In South Africa, the Beauty & Personal Care market is experiencing a significant shift towards natural and organic products, as consumers become more conscious of health and environmental impacts. This trend highlights an increasing demand for sustainability, prompting brands to adopt eco-friendly practices. Additionally, the influence of social media is reshaping consumer behavior, with online endorsements playing a crucial role in purchasing decisions. The push for inclusive beauty products that cater to various skin tones is also gaining strength, reflecting the country’s diverse demographics and creating opportunities for brands to innovate and connect with a broader audience.

Local special circumstances: In South Africa, the Beauty & Personal Care market is shaped by a rich tapestry of cultural diversity, where traditional beauty practices coexist with modern trends. The country's unique climatic conditions influence product formulations, driving demand for specialized skincare solutions that address local concerns such as sun exposure and dry skin. Regulatory frameworks are evolving, promoting transparency in ingredient sourcing, which aligns with consumer preferences for clean beauty. Moreover, the youth population, highly engaged on social media, fuels rapid shifts in brand loyalty and product innovation, making the market dynamic and responsive to cultural narratives.

Underlying macroeconomic factors: The Beauty & Personal Care market in South Africa is significantly influenced by macroeconomic factors such as consumer spending patterns, inflation rates, and currency fluctuations. As disposable incomes rise, there is a notable increase in demand for premium and innovative beauty products. Conversely, economic challenges, such as high unemployment rates and inflation, can constrain consumer spending, prompting shifts towards value-driven offerings. Additionally, global economic trends, including supply chain disruptions and trade policies, impact the availability and pricing of raw materials. Regulatory developments further shape market dynamics, fostering a shift towards sustainable practices and influencing consumer preferences for ethically sourced products.

Methodology

Data coverage:

The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.