Processed Meat - South Africa | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$1.40bn in 2024. The market is expected to grow annually by 6.87% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$22.92 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 204.70m kg by 2029. The Processed Meat market is expected to show a volume growth of 1.8% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 3.0kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Processed Meat Market in South Africa has seen minimal growth, influenced by factors such as consumer health consciousness, increasing adoption of online services, and the convenience offered by processed meat products. Despite a slow growth rate, the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products continue to drive the overall market forward.

Customer preferences: There has been a noticeable rise in consumer demand for healthier and more sustainable food options, including processed meat alternatives made from plant-based ingredients. This trend is driven by growing awareness of the environmental impact of traditional meat production, as well as health concerns surrounding processed meats. Additionally, there is a growing preference for locally sourced and ethically produced food products, reflecting a greater emphasis on supporting local economies and sustainable practices.

Trends in the market: In South Africa, there is a growing demand for healthier and more sustainable food options, leading to a rise in the consumption of plant-based processed meats. This trend is driven by an increasing awareness of the environmental and health impacts of traditional meat production. Additionally, there is a growing interest in locally sourced and ethically produced meat products. This shift towards alternative and sustainable meat products is expected to continue, presenting opportunities for industry stakeholders to tap into this emerging market.

Local special circumstances: In South Africa, the Processed Meat Market is heavily influenced by the country's diverse cultural landscape. With a large meat-eating population, the demand for processed meats such as biltong and droëwors is high. However, due to recent health scares surrounding contaminated processed meat products, the government has implemented stricter regulations on food safety and labeling. This has led to a rise in demand for locally sourced and ethically produced processed meats, as well as a growing trend towards plant-based alternatives. Additionally, the country's unique geography and climate also play a role in the production and distribution of processed meats, with different regions specializing in specific types of meat products.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in South Africa is heavily influenced by macroeconomic factors such as consumer trends, government policies, and economic stability. The country's growing population and rising disposable income are driving the demand for processed meat products, while favorable government initiatives and investments in the food industry are supporting market growth. Additionally, the increasing urbanization and changing dietary preferences towards convenience and ready-to-eat foods are also contributing to the growth of the processed meat market. However, challenges such as rising raw material costs and health concerns associated with processed meat consumption may hinder market growth in the long run.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.