Spreads - South Africa | Statista Market Forecast

Revenue in the Spreads market amounts to US$312.90m in 2024. The market is expected to grow annually by 5.82% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$19bn in 2024).
In relation to total population figures, per person revenues of US$5.13 are generated in 2024.
In the Spreads market, volume is expected to amount to 81.02m kg by 2029. The Spreads market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Spreads market is expected to amount to 1.3kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Jams and marmalades
Chocolate spreads
Peanut butter

Other bread spreads, such as cream cheese
Honey
Compotes
Out-of-home consumption

The Spreads Market in South Africa is experiencing minimal growth, influenced by factors such as changing consumer preferences towards healthier options, increasing competition from alternative spreads, and economic challenges. Despite this, the market continues to see steady demand for traditional spreads such as jams and marmalades, as well as the rising popularity of chocolate spreads and peanut butter. Overall, the market is facing challenges but also opportunities for growth through innovation and diversification.

Customer preferences: There has been a noticeable increase in demand for natural and organic spreads in South Africa, as consumers become more health-conscious and seek out healthier options. This trend is further influenced by the growing preference for locally-sourced and sustainable products. Additionally, the rise of vegan and plant-based diets has led to a surge in demand for alternative spreads, such as nut butters and fruit spreads, in the market.

Trends in the market: In South Africa, the Spreads & Sweeteners market is experiencing a shift towards healthier options, with a growing demand for natural and organic spreads and sweeteners. This trend is driven by increasing health consciousness among consumers and the adoption of healthier lifestyles. Additionally, there is a rising interest in alternative sweeteners such as stevia and honey. This presents opportunities for industry players to innovate and cater to this evolving demand. However, it also poses challenges for traditional spreads and sweeteners manufacturers, who may need to adapt their products to meet these changing preferences. Overall, the trajectory of this trend is towards a more health-conscious market, with potential implications for industry stakeholders to focus on developing and promoting healthier options to stay competitive.

Local special circumstances: In South Africa, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's diverse cultural background and its rich agricultural resources. The demand for local and natural products is on the rise, leading to the emergence of small-scale producers and organic farming practices. Additionally, the country's strict regulations on food labeling and quality control play a significant role in shaping the market. These factors contribute to the unique landscape of the Spreads Market in South Africa, where consumers are increasingly seeking healthier and sustainable options.

Underlying macroeconomic factors: The Spreads & Sweeteners Market within The Food market in South Africa is greatly affected by macroeconomic factors, including the state of the global economy, the country's economic health, fiscal policies, and other financial indicators. With the rise of health consciousness among consumers, the demand for healthier spreads and sweeteners has increased, leading to a growing market. However, factors such as fluctuating commodity prices, political instability, and currency fluctuations can impact the market's growth. Additionally, government initiatives to promote local production and consumption of food products may also influence the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.