Fresh Meat - South Africa

South Africa

Highlights

Revenue in the Fresh Meat market amounts to US$3.61bn in 2024. The market is expected to grow annually by 9.77% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$59.20 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 614.30m kg by 2029. The Fresh Meat market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 7.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat Market within The Food market in South Africa is experiencing subdued growth due to factors such as changing consumer preferences, increasing health consciousness and rising prices of meat products. Despite the growth rate being lower than expected, the market is still driven by the demand for various types of fresh meat, including beef, pork, poultry, mutton, and goat. The convenience of online purchasing and the adoption of digital technologies are also contributing to the overall growth of the market.

Customer preferences: Consumers in South Africa are increasingly looking for fresh, locally sourced meat products as health and sustainability concerns continue to rise. This has led to a surge in demand for ethically raised and organic meats, as well as a preference for smaller, independent butchers over large supermarket chains. Additionally, there has been a growing interest in alternative protein sources such as plant-based meats, driven by a rise in vegetarian and vegan diets. These shifts in consumer preferences reflect a greater emphasis on health and ethical considerations in food choices.

Trends in the market: In South Africa, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards organic and ethically sourced meat products. This trend is driven by increasing consumer awareness and demand for healthier and environmentally sustainable options. Additionally, there is a growing interest in plant-based meat alternatives, as well as online meat delivery services. These trends are expected to continue and have implications for industry stakeholders, such as the need for transparency in sourcing and production methods, as well as the potential for new business opportunities in the online market.

Local special circumstances: In South Africa, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's diverse cultural landscape. With a large population of meat-eaters and a rich history of traditional meat cooking methods, the market is driven by a high demand for locally sourced, organic meats. Additionally, government regulations and cultural norms surrounding animal welfare and sustainable farming practices play a significant role in shaping the market. This unique blend of cultural and regulatory factors creates a dynamic and competitive market for fresh meat in South Africa.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in South Africa is influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The country's economic health, fiscal policies, and global economic trends play a significant role in shaping the market's performance. Additionally, factors such as population growth and changing dietary habits also impact the demand for fresh meat in the country. With the growing middle-class population and increasing disposable income, there is a rising demand for high-quality and premium meat products. On the other hand, government policies and regulations regarding food safety, animal welfare, and import/export also affect the market's growth and competitiveness. Overall, favorable macroeconomic conditions and government support can lead to a thriving Fresh Meat Market in South Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.