Fruits & Nuts - New Zealand

New Zealand

Highlights

Revenue in the Fruits & Nuts market amounts to US$1.10bn in 2024. The market is expected to grow annually by 3.50% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$208.40 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 227.80m kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 39.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in New Zealand is experiencing negligible growth, influenced by factors such as changing consumer preferences, increased competition from imports, and the challenges in supply chain management, which impact both fresh and processed segments.

Customer preferences: In New Zealand, a notable shift is emerging as consumers increasingly prioritize health and sustainability in their food choices, leading to a rising demand for organic and locally-sourced fruits and nuts. This trend is influenced by a growing awareness of environmental issues and a desire for cleaner eating. Additionally, younger demographics are gravitating towards plant-based diets, prompting a surge in interest for innovative fruit and nut-based snacks. This evolving lifestyle reflects broader cultural values emphasizing wellness, sustainability, and ethical consumption.

Trends in the market: In New Zealand, the Fruits & Nuts Market is experiencing a surge in demand for organic and sustainably sourced products, driven by consumers' increasing focus on health and environmental impact. This shift is particularly evident among younger generations, who are embracing plant-based diets and seeking innovative fruit and nut snacks that align with their values. Furthermore, the rise of e-commerce platforms is facilitating access to these products, allowing small producers to reach a wider audience. Industry stakeholders must adapt to this evolving landscape by prioritizing sustainability, transparency, and product innovation to meet changing consumer preferences.

Local special circumstances: In New Zealand, the Fruits & Nuts Market is shaped by the country's unique geographical conditions, including its fertile soils and temperate climate, which support a diverse range of fruit and nut cultivation. Culturally, there is a strong emphasis on sustainability and environmental stewardship, influencing consumer preferences for locally sourced and organic products. Additionally, stringent regulatory standards for food safety and environmental practices further drive quality and sustainability in production. These local factors create a distinct market dynamic, fostering innovation and a commitment to eco-friendly practices.

Underlying macroeconomic factors: The Fruits & Nuts Market in New Zealand is significantly influenced by macroeconomic factors such as global trade dynamics, domestic economic growth, and consumer spending trends. The country's robust agricultural sector benefits from favorable trade agreements, enhancing export opportunities for its diverse fruit and nut varieties. Additionally, strong national economic health, characterized by stable GDP growth and low unemployment, supports increased consumer purchasing power and demand for premium products. Fiscal policies promoting sustainability and innovation in agriculture further bolster market performance, aligning with growing global trends towards health-conscious and environmentally friendly food choices, ultimately driving growth in this sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.