Fresh Fruits - Italy | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$16.79bn in 2024. The market is expected to grow annually by 2.45% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$286.00 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 5.13bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 0.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 86.2kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Italy is experiencing a slow growth rate due to various factors, such as increasing competition among sub-markets and consumer preferences for locally sourced produce. However, rising health consciousness and increasing availability of online fruit purchasing options may drive future growth in this market.

Customer preferences: The Fresh Fruits Market in Italy has seen a significant increase in demand for organic and locally sourced produce, driven by a growing awareness of the benefits of sustainable and healthy eating. This trend is also reflected in the Fruits & Nuts Market, as consumers are increasingly looking for non-GMO, pesticide-free fruits. Moreover, there has been a rise in demand for exotic and tropical fruits, as consumers are becoming more adventurous in their food choices. This shift towards healthier and diverse options is indicative of a growing focus on wellness and environmental sustainability within The Food market.

Trends in the market: In Italy, the Fresh Fruits Market within the Fruits & Nuts Market is experiencing a surge in demand for organic and locally sourced produce. This trend is being driven by a growing consumer awareness of health and sustainability, as well as the government's efforts to promote sustainable agriculture. As a result, there is a growing presence of small-scale farmers and niche producers in the market. This trend is expected to continue, with implications for industry stakeholders such as retailers and distributors, who may need to adapt their sourcing strategies and marketing efforts to meet the evolving consumer preferences. Additionally, there may be opportunities for new players to enter the market and offer innovative solutions to meet the demand for organic and locally sourced fresh fruits.

Local special circumstances: In Italy, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's rich agricultural history and diverse climate. The local produce is highly sought after for its quality and variety, with traditional farming methods still being widely practiced. Additionally, strict regulations on food imports have created a strong demand for locally grown fruits, driving the growth of the market. The unique Italian culture of valuing fresh, seasonal produce has also contributed to the market's dynamics, with consumers preferring to purchase fruits directly from local farmers or at traditional outdoor markets.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Italy is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. Italy's economic growth and stability play a significant role in the performance of the market, as well as the country's trade policies and government support for the agriculture sector. In addition, consumer spending habits and purchasing power also impact the demand for fresh fruits, while fluctuations in currency exchange rates can affect the cost of imported fruits. The current trend towards healthy eating and the increasing popularity of organic and locally-sourced produce are also influencing the market in Italy.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.