Fresh Fruits - Greece | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$1.98bn in 2024. The market is expected to grow annually by 3.75% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$192.40 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 980.40m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 86.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Greece has shown a negligible growth rate, influenced by factors such as increasing consumer preference for locally grown produce, rising health consciousness, and the convenience of online shopping. These trends are driving the overall growth of The Food market, particularly in the sub-markets of Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, and Other Fresh Fruits.

Customer preferences: Consumers in Greece are increasingly opting for locally grown and organic fresh fruits, driven by a growing awareness of the health benefits and environmental impact of their food choices. This trend is further fueled by a rising interest in traditional Greek produce and a rejection of imported fruits that may contain pesticides or additives. As a result, farmers are shifting towards sustainable and eco-friendly farming practices to meet the demand for high-quality, locally sourced fresh fruits.

Trends in the market: In Greece, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a rise in demand for organic and locally-sourced produce. This trend is driven by consumer preferences for healthier and sustainable options, as well as government efforts to promote organic farming. As a result, there has been an increase in the number of farmers adopting organic practices and a rise in sales of organic fruits. This trend is expected to continue as consumers become more health-conscious and environmentally aware, presenting opportunities for industry stakeholders to tap into this growing market.

Local special circumstances: In Greece, the Fresh Fruits market is heavily influenced by the country's Mediterranean climate, which allows for the production of a wide variety of fruits all year round. Additionally, the cultural preference for fresh, locally-grown produce has led to a strong demand for Greek fruits in both domestic and international markets. Furthermore, strict food safety regulations and certification processes have contributed to Greece's reputation for producing high-quality fruits, resulting in increased exports and a competitive advantage in the global market.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market is impacted by a variety of macroeconomic factors in Greece. One key factor is the country's overall economic health, which has been unstable in recent years due to the financial crisis and subsequent bailout programs. This has led to fluctuations in consumer spending and purchasing power, which can affect the demand for fresh fruits. Additionally, changes in fiscal policies and trade agreements between Greece and other countries can impact the availability and pricing of fresh fruits in the market. Furthermore, global economic trends, such as shifts in consumer preferences and consumption patterns, can also influence the performance of the Fresh Fruits Market in Greece.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.