Fresh Fruits - Ethiopia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$3.69bn in 2024. The market is expected to grow annually by 17.43% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$28.46 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 937.40m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 7.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 5.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Ethiopia is witnessing steady growth, fueled by factors such as increasing consumer health consciousness, improved agricultural practices, and rising demand for diverse fruit varieties, all contributing to the market's average growth rate.

Customer preferences: Consumers in Ethiopia are increasingly gravitating towards organic and locally sourced fresh fruits, reflecting a growing awareness of health and sustainability. This trend is further influenced by the rise of urbanization, with younger demographics favoring convenience and variety in their dietary choices. Additionally, cultural celebrations and traditional practices are driving seasonal demand for specific fruits, highlighting the importance of local harvests. As lifestyles evolve, there is a notable shift towards innovative packaging and ready-to-eat fruit options, catering to busy consumers seeking healthier snacking alternatives.

Trends in the market: In Ethiopia, the Fresh Fruits Market is experiencing a surge in demand for organic and locally sourced produce, driven by heightened consumer awareness of health and environmental sustainability. Urbanization is reshaping dietary preferences, particularly among younger populations who seek convenience and diverse options. Seasonal fruit consumption is influenced by cultural festivities, emphasizing the importance of local harvests. Industry stakeholders are responding with innovative packaging and ready-to-eat fruit products, catering to the needs of busy consumers prioritizing healthy snacking, thereby enhancing market competitiveness and sustainability.

Local special circumstances: In Ethiopia, the Fresh Fruits Market is uniquely shaped by its diverse climatic zones, allowing for a wide variety of fruits to be cultivated year-round. Traditional agricultural practices coexist with modern methods, creating a blend of heritage and innovation. Cultural celebrations often spotlight specific fruits, boosting seasonal sales. Additionally, government regulations promoting organic farming are encouraging sustainable practices among farmers. This combination of geographical diversity, cultural significance, and supportive regulations fosters a dynamic market that prioritizes local produce and health-conscious consumption.

Underlying macroeconomic factors: The Fresh Fruits Market in Ethiopia is significantly influenced by macroeconomic factors including agricultural policies, export opportunities, and infrastructure development. The government's commitment to improving agricultural productivity through investment in irrigation and technology enhances fruit yields and quality. Additionally, global demand for organic and exotic fruits presents export opportunities, driving local production. Economic stability and growth in disposable income among Ethiopians increase domestic consumption of fresh fruits, while inflation and currency fluctuations can impact pricing and accessibility. Together, these factors shape a vibrant market focused on sustainability and health.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.