Fruits & Nuts - ASEAN

ASEAN

Highlights

Revenue in the Fruits & Nuts market amounts to US$54.16bn in 2024. The market is expected to grow annually by 6.94% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$135bn in 2024).
In relation to total population figures, per person revenues of US$78.34 are generated in 2024.
In the Fruits & Nuts market, volume is expected to amount to 24.00bn kg by 2029. The Fruits & Nuts market is expected to show a volume growth of 4.8% in 2025.0.
The average volume per person in the Fruits & Nuts market is expected to amount to 28.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fruits & Nuts Market in ASEAN is witnessing minimal growth, influenced by factors such as fluctuating agricultural yields, changing consumer preferences towards healthier snacks, and competition from processed alternatives, which challenge market expansion.

Customer preferences: Consumers in the ASEAN Fruits & Nuts Market are increasingly prioritizing natural, organic options as part of a broader shift towards healthier, clean-eating lifestyles. This trend is driven by a growing awareness of health issues and the desire for nutrient-dense snacks that align with wellness goals. Additionally, younger demographics are drawn to innovative, convenient packaging and on-the-go consumption, favoring products that fit their busy lifestyles. Cultural influences also play a role, with traditional snacks gaining renewed interest as consumers seek authentic, local flavors that resonate with their heritage.

Trends in the market: In ASEAN, the Fruits & Nuts Market is experiencing a shift towards plant-based, organic products as consumers increasingly prioritize health and wellness. This trend is propelled by rising health consciousness, with shoppers seeking nutrient-dense snacks that align with their clean-eating goals. Additionally, younger consumers are gravitating towards innovative packaging solutions that facilitate on-the-go consumption, reflecting their busy lifestyles. Traditional snacks are also witnessing a resurgence, as locals embrace authentic flavors that connect them to their cultural heritage, presenting opportunities for industry stakeholders to diversify offerings and enhance brand loyalty.

Local special circumstances: In ASEAN, the Fruits & Nuts Market is shaped by diverse geographical and cultural factors, with tropical climates enabling year-round cultivation of various fruits and nuts, driving local production. Additionally, cultural traditions influence consumer preferences, as traditional snacks made from indigenous ingredients gain popularity among health-conscious shoppers. Regulatory factors, such as import tariffs and food safety standards, also impact market dynamics, creating opportunities for local producers to thrive while fostering a growing demand for organic and sustainably sourced products that align with regional health trends.

Underlying macroeconomic factors: The Fruits & Nuts Market in ASEAN is significantly influenced by macroeconomic factors such as national economic health, trade policies, and consumer spending patterns. Countries with robust economic growth and rising disposable incomes are witnessing increased demand for premium and health-oriented fruit and nut products. Global trends towards health and wellness drive consumer preferences, pushing local producers to innovate and diversify their offerings. Additionally, favorable trade agreements and reduced tariffs enhance the competitiveness of local products, while government investments in agricultural technology and sustainability practices further bolster market growth. These dynamics create a thriving environment for both small-scale farmers and larger agribusinesses.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.