Fresh Seafood - Italy

Italy

Highlights

Revenue in the Fresh Seafood market amounts to US$3.51bn in 2024. The market is expected to grow annually by 3.53% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$12bn in 2024).
In relation to total population figures, per person revenues of US$59.83 are generated in 2024.
In the Fresh Seafood market, volume is expected to amount to 100.60m kg by 2029. The Fresh Seafood market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Fresh Seafood market is expected to amount to 1.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Seafood Market in Italy has shown negligible growth, influenced by factors such as the declining fish population, stricter regulations on fishing, and consumers' shift towards plant-based diets. However, the convenience of online seafood shopping and increasing health consciousness may drive market growth in the future.

Customer preferences: The Fresh Seafood Market of the Fish & Seafood Market within The Food market is experiencing a rise in demand for sustainable and locally sourced seafood. This trend is driven by growing awareness and concern for the environment and ethical consumption. Additionally, there is an increasing preference for ready-to-eat and convenience seafood products, as busy lifestyles and the rise of single-person households continue to shape consumer choices. These factors are shaping the market and driving innovation in packaging and product variety to cater to changing consumer needs.

Trends in the market: In Italy, the Fresh Seafood Market of the Fish & Seafood Market within The Food market is experiencing an increase in demand for sustainable seafood options. Consumers are becoming more aware of the environmental impact of their food choices and are seeking out seafood that is responsibly sourced. This trend is expected to continue, with a focus on transparency and traceability in the supply chain. This shift towards sustainability has implications for industry stakeholders, as they must adapt their practices to meet consumer demands and ensure the long-term viability of the market. Additionally, there is a growing trend towards online seafood purchasing and home delivery, as consumers seek convenience and safety during the pandemic. This trend is expected to continue even after the pandemic subsides, presenting opportunities for digital platforms and e-commerce in the seafood market.

Local special circumstances: In Italy, the Fresh Seafood Market is heavily influenced by its coastal location and rich fishing tradition. The country's strict regulations on fishing and seafood harvesting ensure the sustainability of its marine resources, leading to a diverse and high-quality seafood market. Additionally, the cultural preference for fresh and locally sourced food drives the demand for seafood in Italy, making it a staple in the country's cuisine. However, the market is also facing challenges such as competition from imported seafood and changing consumer preferences towards plant-based diets.

Underlying macroeconomic factors: The Fresh Seafood Market of the Fish & Seafood Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. The market is highly dependent on the overall economic climate, as a strong economy leads to increased consumer spending and higher demand for fresh seafood products. Additionally, favorable fiscal policies and investments in the seafood industry can stimulate market growth. However, economic downturns and trade disputes can negatively impact the market by reducing consumer purchasing power and disrupting supply chains. Furthermore, environmental concerns, such as overfishing and pollution, can also affect the market by limiting the availability and quality of fresh seafood.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.