Fresh Fish - Italy

Italy

Highlights

Revenue in the Fresh Fish market amounts to US$10.49bn in 2024. The market is expected to grow annually by 2.46% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$178.70 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 434.80m kg by 2029. The Fresh Fish market is expected to show a volume growth of 0.3% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 7.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Fish Market in Italy is being impacted by various factors leading to a negligible growth rate. These include the increasing adoption of digital technologies, rising health awareness among consumers, and the convenience of online fish and seafood services.

Customer preferences: In Italy, there has been a notable increase in demand for sustainably sourced and locally caught fresh fish, as consumers become more conscious of their environmental impact and seek out fresher, tastier options. This trend is also influenced by the growing popularity of the Mediterranean diet, which emphasizes seafood as a key component. Additionally, the rise of online shopping and delivery services has made it easier for consumers to access a wider variety of fresh fish, catering to their busy and increasingly digital lifestyles.

Trends in the market: In Italy, the Fresh Fish Market of the Fish & Seafood Market within The Food market is seeing a rise in demand for sustainably sourced fish and seafood. Consumers are becoming more conscious of the environmental impact of their food choices and are willing to pay a premium for responsibly caught or farmed products. This trend is expected to continue, driven by an increase in consumer education and awareness campaigns. For industry stakeholders, this presents an opportunity to differentiate their products and attract a growing segment of environmentally conscious consumers. Additionally, with the rise of e-commerce, there is a growing trend of online fish and seafood marketplaces, providing convenience for consumers and opening up new distribution channels for suppliers. This trend is likely to continue, with potential implications for traditional brick-and-mortar fish markets.

Local special circumstances: In Italy, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's rich history and culture of seafood consumption. The Mediterranean Sea, with its diverse marine life, has been a major source of fresh fish for centuries. Additionally, strict regulations on fishing and seafood exports ensure the quality and sustainability of the market. Furthermore, the strong demand for locally caught and fresh seafood by Italian consumers has led to the establishment of traditional fish markets, which continue to thrive in competition with modern supermarkets.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Italy is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and government regulations. Italy has a strong economy and a high standard of living, both of which contribute to a robust demand for fresh fish and seafood products. Additionally, the country's strong fishing industry and access to the Mediterranean Sea make it a major player in the global seafood market. However, fluctuations in global economic trends and trade policies could impact the market in Italy, as the country relies heavily on imports for certain types of seafood. Moreover, changes in government regulations, such as stricter health and safety standards, could also affect the market's performance. Overall, the Fresh Fish Market in Italy is expected to continue growing, driven by the country's strong economy and consumer demand for high-quality, sustainable seafood products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.