Fresh Fish - Greece | Statista Market Forecast

Revenue in the Fresh Fish market amounts to US$678.20m in 2024. The market is expected to grow annually by 2.73% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$65.83 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 39.34m kg by 2029. The Fresh Fish market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 3.6kg in 2024.

Definition:

The Fresh Fish market covers all types of products made from fishes that have not been cooked, heated, dried, cured by brine, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in the market.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen pelagic fishes (e.g. mackerels, tuna, herring, salmon)
Fresh and frozen demersal fish (e.g. Flounder, halibut, cod, sole, plaice)
Fresh, chilled and frozen fish fillets, minced

Dried, canned, and processed fish
Fresh or processed seafood
Seaweed and other aquatic plants
Sushi-grade fish
Out-of-home consumption

In Greece, the Fresh Fish market is experiencing minimal growth due to factors such as the slow adoption of digital technologies, low health awareness among consumers, and limited availability of online services. Despite this, the market remains a key player in the overall Food Market, offering a variety of fresh and high-quality seafood options.

Customer preferences: The Greek culture values freshness and quality in their food, which has led to a growing demand for locally sourced and sustainably caught fresh fish in the Fish & Seafood Market. As health and wellness continue to be a priority for consumers, there is also a rising preference for low-fat and high-protein seafood options. Furthermore, with an increasing number of people adopting a Mediterranean diet, there has been a shift towards incorporating more fish into meals, driving the growth of the Fresh Fish Market.

Trends in the market: In Greece, the Fresh Fish Market of the Fish & Seafood Market within The Food market is seeing a shift towards sustainable and responsibly sourced seafood. This trend is driven by consumer demand for ethical and environmentally friendly products. As a result, market players are investing in sustainable fishing practices and certifications to meet this demand. This trend is expected to continue, with potential implications for industry stakeholders including higher production costs and potential supply chain disruptions. Additionally, there is a growing trend of e-commerce in the market, with online fish markets and home delivery services gaining popularity. This is expected to drive competition and innovation in the market, as well as provide convenience for consumers.

Local special circumstances: In Greece, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's coastal geography and strong seafood culture. The proximity to the Mediterranean Sea allows for a wide variety of fresh seafood options, while the traditional Greek cuisine heavily relies on seafood dishes. Additionally, strict regulations on fishing and seafood production ensure high quality and sustainable practices, which further differentiate the market from others. These unique factors contribute to the consistent demand for fresh fish and seafood in the Greek market.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in Greece is heavily impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Greece's economy has been struggling in recent years, with high levels of debt and unemployment. This has led to a decrease in consumer spending and a decrease in demand for luxury items such as fresh fish. Additionally, Greece's fiscal policies have also had an impact on the market, with high taxes and strict regulations making it difficult for businesses to operate and thrive. However, with the country's economy gradually improving and tourist numbers on the rise, there is potential for growth in the Fresh Fish Market in Greece. Additionally, global economic trends, such as the increasing demand for sustainable and locally sourced food, may also have a positive impact on the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.