Yogurt - North America | Statista Market Forecast

Revenue in the Yogurt market amounts to US$18.06bn in 2024. The market is expected to grow annually by 4.65% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$46bn in 2024).
In relation to total population figures, per person revenues of US$35.40 are generated in 2024.
In the Yogurt market, volume is expected to amount to 5.57bn kg by 2029. The Yogurt market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Yogurt market is expected to amount to 9.8kg in 2024.

Definition:

The Yogurt market covers products that are created by allowing bacteria to convert lactose found in milk into lactic acid resulting in a thickened, sour-tasting dairy product.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Natural/plain yogurt
Flavored yogurt (e.g. Vanilla yogurt, fruit-flavored yogurt)
Greek yogurt
Whole milk yogurt, low-fat yogurt, non-fat yogurt
Probiotic yogurt, lactose-free yogurt

Milk
Cream cheese
Cheese
Curdled milk
Butter milk
Yogurt drinks
Out-of-home consumption

The Yogurt market in North America has been experiencing stagnant growth, impacted by factors such as saturated market competition, changing consumer preferences, and limited innovation in product offerings. Despite this, the market remains a significant player in the Dairy Products & Eggs Market, with online sales and health-conscious consumers driving growth.

Customer preferences: The growing interest in health and wellness has sparked a rise in demand for yogurt products made with natural and organic ingredients. Consumers are also increasingly seeking dairy-free and plant-based yogurt options, driven by dietary preferences and concerns around animal welfare. This trend has been further fueled by the rise of flexitarian and vegan diets, as well as a growing awareness of lactose intolerance and dairy allergies. As a result, the yogurt market is witnessing a shift towards healthier and more sustainable choices.

Trends in the market: In North America, the Yogurt Market within the Dairy Products & Eggs Market is experiencing a rise in demand for plant-based yogurt alternatives, driven by the increasing popularity of vegan and dairy-free diets. This trend is expected to continue as consumers become more health-conscious and seek out alternatives to traditional dairy products. Additionally, there is a growing trend of incorporating functional ingredients, such as probiotics and superfoods, into yogurt products to meet the demand for healthier options. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in research and development to stay competitive in the market.

Local special circumstances: In North America, the Yogurt Market of the Dairy Products & Eggs Market within The Food market is heavily influenced by the region's strong focus on health and wellness. Consumers in this market are increasingly seeking out yogurt products that are low in sugar, high in protein, and made with natural ingredients. This trend is driven by the region's growing awareness of the health benefits of yogurt and the popularity of diets such as keto and paleo. Additionally, the strict regulations and labeling requirements for food products in North America play a significant role in shaping the market dynamics, with consumers placing a high value on transparency and clean labeling.

Underlying macroeconomic factors: The Yogurt Market of the Dairy Products & Eggs Market within The Food market in North America is heavily influenced by macroeconomic factors such as consumer spending, population growth, and health trends. As the region has a high per capita income and a growing population, there is a significant demand for healthy and convenient food options, driving the growth of the yogurt market. Additionally, government initiatives promoting healthy eating habits and favorable trade policies for dairy products also contribute to market growth. However, fluctuations in commodity prices, changing consumer preferences, and trade disputes can impact the market's performance in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.