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  4. Dairy Products & Eggs

Milk Substitutes - Hungary

Hungary
  • Revenue in the Milk Substitutes market amounts to US$28.83m in 2024. The market is expected to grow annually by 12.82% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$10bn in 2024).
  • In relation to total population figures, per person revenues of US$2.88 are generated in 2024.
  • In the Milk Substitutes market, volume is expected to amount to 13.89m kg by 2029. The Milk Substitutes market is expected to show a volume growth of 9.4% in 2025.0.
  • The average volume per person in the Milk Substitutes market is expected to amount to 0.9kg in 2024.

Definition:

Milk substitutes refer to any type of milk not derived from animals. The Milk Substitutes market covers all types of plant-based milk such as soya, almond, oat, rice, coconut, spelt, and other. “Other” includes hazelnut, soya/rice blend, buckwheat, cashew, pea, millet, lupine, hemp, quinoa, flax seed, grain, etc.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Plant-based plain milk (e.g. Almond milk, soy milk, oat milk, coconut milk, rice milk, cashew milk, pea milk, hemp milk, macadamia milk, flax milk, quinoa milk, hazelnut milk, walnut milk)
  • Plant-based flavored milk
  • Unsweetened plant-based milk

Out-Of-Scope

  • Plant-based powdered milk
  • Breast-milk substitutes
  • Baby food
  • Yogurt substitutes
  • Cheese substitutes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Milk Substitutes Market in Hungary is experiencing mild growth, influenced by factors such as consumer health consciousness, increased adoption of alternative dairy products, and the convenience of online purchasing. This trend is expected to continue as the market expands.

Customer preferences:
As consumers become more health-conscious, there has been a notable increase in demand for plant-based milk substitutes in Hungary. This trend is driven by growing concerns over animal welfare and sustainability, as well as the rise of veganism and lactose intolerance. Additionally, the influence of Western dietary patterns and the adoption of healthier lifestyles have also contributed to the growth of the milk substitutes market in the country.

Trends in the market:
In Hungary, the Milk Substitutes Market within the Dairy Products & Eggs Market of The Food market is experiencing a surge in plant-based alternatives, driven by a growing demand for healthier and more sustainable options. This trend is expected to continue as consumers become increasingly health-conscious and environmentally aware. In addition, there is a rising interest in dairy-free products among individuals with lactose intolerance and allergies. These trends have significant implications for industry stakeholders, as they will need to adapt their production and marketing strategies to cater to the changing preferences of consumers. Furthermore, there may also be opportunities for collaboration and partnerships between traditional dairy companies and emerging plant-based brands.

Local special circumstances:
In Hungary, the market for Milk Substitutes in the Dairy Products & Eggs Market within The Food market is heavily influenced by the country's high lactose intolerance rates. This has led to a growing demand for alternative dairy products such as plant-based milks and cheeses. Additionally, the country's strict regulations on dairy production have also driven consumers towards milk substitutes. The cultural preference for traditional dairy products, however, poses a challenge for market growth. These unique factors shape the competitive landscape and consumer behavior in the Milk Substitutes Market in Hungary, setting it apart from other markets.

Underlying macroeconomic factors:
The Milk Substitutes Market within the Dairy Products & Eggs Market in Hungary is influenced by macroeconomic factors such as consumer spending, population demographics, and government policies. The country's strong economic growth and rising disposable income have led to increased demand for dairy alternatives, as consumers become more health-conscious and seek out plant-based options. Moreover, with government initiatives promoting healthier diets and sustainable food production, the market for milk substitutes is expected to continue growing. Additionally, the growing trend of veganism and lactose intolerance among consumers is also driving the demand for milk substitutes in Hungary.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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