Ready-to-Eat Meals - Greece

Greece

Highlights

Revenue in the Ready-to-Eat Meals market amounts to US$1.22bn in 2024. The market is expected to grow annually by 3.03% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$149bn in 2024).
In relation to total population figures, per person revenues of US$118.30 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 201.30m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 1.7% in 2025.0.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 18.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Ready-to-Eat Meals Market in Greece has been experiencing a negligible growth rate, as factors such as low consumer demand and limited availability of healthy options impact the market. Convenience and convenience food trends do not seem to have a significant impact on the growth of this market.

Customer preferences: Convenience and efficiency have become key factors driving the growth of the Ready-to-Eat Meals Market in Greece. With busy lifestyles and a rise in the number of working individuals, there is a growing demand for quick and easy meal solutions. This has led to a surge in the sales of pre-packaged, microwavable meals and ready-to-eat snacks. Additionally, there is a growing preference for healthier options, leading to the emergence of plant-based and organic ready-to-eat meals in the market. This trend is also influenced by the increasing focus on sustainability and ethical consumption among consumers.

Trends in the market: In Greece, the Ready-to-Eat Meals Market within the Convenience Food Market is experiencing a rise in demand for healthier options. As consumers become more health-conscious, there is a growing trend towards clean-label and organic ready-to-eat meals. This shift towards healthier choices is expected to continue, with the market projected to grow at a CAGR of 7.2% from 2020 to 2025. This trend is significant for industry stakeholders as it presents opportunities for product innovation and expansion into the health and wellness market. It also highlights the need for transparency and natural ingredients in ready-to-eat meals.

Local special circumstances: In Greece, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is heavily influenced by the country's Mediterranean diet and cultural norms surrounding food. The use of fresh, local ingredients is a key factor in the popularity of ready-to-eat meals. Additionally, the economic crisis in Greece has led to a rise in demand for convenient and affordable food options, making ready-to-eat meals a popular choice for busy individuals and families. The country's strict regulations on food safety and labeling also play a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is greatly impacted by macroeconomic factors such as consumer spending, disposable income, and overall economic health. In countries with stable economic conditions and rising disposable incomes, there is a higher demand for convenience food products, including ready-to-eat meals. On the other hand, countries with economic downturns and lower consumer spending tend to see a decline in the sales of these products. Additionally, government policies and regulations related to food safety and labeling also play a significant role in shaping the market. For instance, countries with stricter regulations tend to have higher consumer trust and demand for convenience food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.