Convenience Food - Greece

Greece

Highlights

Revenue in the Convenience Food market amounts to US$1.25bn in 2024. The market is expected to grow annually by 3.19% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$121.00 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 207.20m kg by 2029. The Convenience Food market is expected to show a volume growth of 1.9% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 18.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Greece is facing slow growth, influenced by factors such as changing consumer preferences, increasing health consciousness, and the convenience of ready-to-eat meals and soups. However, the market's growth rate remains negligible due to the impact of economic downturn and competition from homemade meals.

Customer preferences: In Greece, the Convenience Food Market within The Food market is experiencing a rise in demand for healthier and more sustainable options. This trend is driven by consumers' growing concerns about health and wellness, as well as an increased focus on environmental sustainability. As a result, there has been a rise in the availability of organic and plant-based convenience food products, as well as a shift towards more sustainable packaging options. This reflects a growing awareness and desire among Greek consumers for a healthier and more sustainable lifestyle.

Trends in the market: In Greece, the Convenience Food Market within The Food market is experiencing a shift towards healthier options, as consumers become more health-conscious. This trend is driven by the growing demand for organic, natural, and plant-based convenience foods. As a result, there has been an increase in the availability of these products in supermarkets and online platforms. This trajectory is significant for industry stakeholders as it presents opportunities for growth and innovation. However, it also poses challenges as companies must adapt to changing consumer preferences and invest in research and development to meet the demand for healthier convenience food options. Additionally, there may be potential implications for traditional convenience food companies that do not embrace this trend, as they risk losing market share to competitors offering healthier alternatives.

Local special circumstances: In Greece, the Convenience Food Market is heavily influenced by the country's rich culinary culture. Traditional Greek dishes, such as souvlaki and gyros, remain popular among consumers, leading to a high demand for convenience versions of these dishes. Additionally, the economic crisis in Greece has driven more consumers to opt for affordable and convenient food options, leading to the growth of the market. The country's warm climate also plays a role, as it encourages outdoor eating and the popularity of street food.

Underlying macroeconomic factors: The Convenience Food Market in Greece is heavily influenced by macroeconomic factors such as consumer spending, economic stability, and government policies. With the ongoing economic crisis in Greece, consumer spending has decreased, leading to a decline in the demand for convenience foods. However, with the gradual improvement in the country's economic health and the rise in disposable income, there has been a resurgence in the demand for convenience foods. Additionally, the government's policies promoting foreign investment and the implementation of food safety regulations have had a positive impact on the market. Furthermore, the growing trend of on-the-go eating and the increasing number of working professionals have also contributed to the growth of the Convenience Food Market in Greece.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.