Convenience Food - Ethiopia

Ethiopia

Highlights

Revenue in the Convenience Food market amounts to US$2.30bn in 2024. The market is expected to grow annually by 16.89% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$17.71 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 503.10m kg by 2029. The Convenience Food market is expected to show a volume growth of 7.4% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 3.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Ethiopia is experiencing steady growth due to factors such as increasing urbanization, busy lifestyles, and the convenience offered by pre-packaged meals and soups. However, challenges such as limited access to technology and low disposable income may impact the market's average growth rate.

Customer preferences: Consumers in Ethiopia are increasingly turning to convenience foods, such as pre-packaged meals and snacks, as they seek quick and easy meal options amidst their busy lifestyles. This trend is driven by the growing urban population and the rise of dual-income households, where time is a valuable commodity. Furthermore, the influence of Western culture and the adoption of fast-paced lifestyles have further fueled the demand for convenience food products. As a result, there has been a significant increase in the availability and variety of convenience food options in the market, catering to the diverse taste preferences of consumers.

Trends in the market: In Ethiopia, there is a growing trend towards convenience food products, with more consumers seeking ready-to-eat meals and snacks. This trend is driven by the increasing urbanization and busy lifestyles of the population. As a result, there is a significant rise in the number of convenience stores and supermarkets offering a wide range of packaged and processed foods. This trend is expected to continue, with convenience food sales projected to grow at a steady rate. Industry stakeholders, such as food manufacturers and retailers, need to adapt their strategies to cater to this changing consumer preference and capitalize on this growing market segment. Additionally, there is a need for the industry to address concerns about the nutritional value and health implications of convenience food products. This could potentially lead to the development of healthier and more sustainable convenience food options, catering to the evolving demands of consumers.

Local special circumstances: In Ethiopia, the Convenience Food Market within The Food market is heavily influenced by the country's geographical and cultural factors. The lack of infrastructure and limited access to fresh food options in rural areas has led to the popularity of convenience foods. Additionally, the fast-paced lifestyle in urban areas has also contributed to the growth of this market. Furthermore, regulatory restrictions on foreign food imports have created a demand for locally produced convenience foods in Ethiopia.

Underlying macroeconomic factors: The Convenience Food Market in Ethiopia is heavily influenced by macroeconomic factors such as economic stability, government policies, and foreign investment. The country's strong economic growth and increasing disposable income of the population have led to a rise in demand for convenience foods, particularly among busy urban consumers. Additionally, the government's efforts to promote industrialization and modernization of the food sector have created opportunities for market growth. However, challenges such as inflation, currency fluctuations, and high import costs can hinder market development. Moreover, the growing health consciousness and demand for healthier food options are also impacting the market, as consumers seek convenience foods with better nutritional value and natural ingredients.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.