Snack Food - Indonesia | Statista Market Forecast

Revenue in the Snack Food market amounts to US$4.18bn in 2024. The market is expected to grow annually by 8.16% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$14.92 are generated in 2024.
In the Snack Food market, volume is expected to amount to 1.13bn kg by 2029. The Snack Food market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 3.3kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food Market in Indonesia is experiencing minimal growth, influenced by factors such as consumers' increasing health awareness, the convenience of online services, and the rising adoption of digital technologies. The Confectionery & Snacks Market within The Food market is also impacted by the sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers. These factors contribute to the overall market's growth rate in Indonesia.

Customer preferences: The Snack Food Market of the Confectionery & Snacks Market within The Food market in Indonesia has witnessed a rise in demand for healthier snack options, driven by a growing awareness of the importance of a balanced diet and healthy lifestyle. This trend is particularly evident among younger consumers, who are increasingly opting for snacks that are low in sugar, fat, and calories. This shift towards healthier snacking is also influenced by the rise of health and wellness trends and the increasing availability of organic and natural snack options in the market.

Trends in the market: In Indonesia, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a surge in demand for healthier snack options. This trend is driven by the country's growing health consciousness and increasing disposable income. As a result, there is a rise in the availability of organic, gluten-free, and low-sugar snacks in the market. Furthermore, there is a strong emphasis on clean labeling and transparency in ingredients, reflecting consumers' desire for more natural and nutritious options. This trend is expected to continue, with potential implications for industry stakeholders, including the need to adapt to changing consumer preferences and innovate new products to meet the demand for healthier snacks.

Local special circumstances: In Indonesia, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's vast and diverse geography. With over 17,000 islands, the distribution of snack products is a significant challenge, leading to the dominance of local and regional brands. Additionally, cultural preferences for spicy and savory snacks drive product innovation and differentiation. Moreover, regulatory restrictions on imported snacks have created a competitive advantage for domestic players, shaping the dynamics of the market.

Underlying macroeconomic factors: The growth of the Snack Food Market of the Confectionery & Snacks Market within The Food market is also influenced by macroeconomic factors such as consumer purchasing power, inflation rates, and economic stability. Countries with strong economic growth and stable inflation rates are experiencing higher demand for snack foods, as consumers have more disposable income to spend on indulgent treats. Additionally, government policies and taxes on imported goods can impact the availability and pricing of snack food products, affecting market performance. Economic growth and stability also play a role in the expansion of distribution channels and infrastructure, allowing for easier access to snack foods in different regions.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.