Confectionery & Snacks - Burkina Faso

Burkina Faso

Highlights

Revenue in the Confectionery & Snacks market amounts to US$565.00m in 2024. The market is expected to grow annually by 7.08% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$23.70 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 142.40m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 5.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks market in Burkina Faso is experiencing minimal growth, influenced by factors such as low consumer purchasing power and limited availability of imported ingredients. However, the market is expected to see modest growth due to increasing urbanization and changing consumer preferences towards healthier snacking options. Additionally, the emergence of local players and the growth of e-commerce are also contributing to the market's growth.

Customer preferences: Consumers in Burkina Faso are increasingly gravitating towards healthier snack options, driven by a growing awareness of the importance of a balanced diet and the negative effects of unhealthy eating habits. This has led to a rise in demand for organic, gluten-free, and all-natural snacks, as well as those with reduced sugar and preservatives. Additionally, there is a growing interest in exotic flavors and unique textures, as consumers seek new and exciting snacking experiences. This trend is also influenced by a younger and more health-conscious demographic, who are looking for convenient and nutritious on-the-go snack options.

Trends in the market: In Burkina Faso, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more natural options. This trend is in response to increasing consumer demand for healthier snacks and a growing awareness of the negative impacts of processed foods. As a result, there has been a rise in the availability of organic and gluten-free options in the market. This trajectory is significant as it reflects a shift in consumer preferences and presents opportunities for industry stakeholders to diversify their product offerings and cater to this growing demand for healthier options. Furthermore, this trend also has potential implications for the country's agriculture sector, as it presents opportunities for local farmers to produce and supply raw materials for these healthier snacks, boosting the local economy.

Local special circumstances: In Burkina Faso, the Confectionery & Snacks Market within The Food market is influenced by the country's geographical location and limited access to imported goods. This has led to a reliance on locally-sourced ingredients and traditional snacking options. Additionally, cultural preferences for sweet and savory snacks have shaped the market, with a focus on unique flavor combinations. The regulatory environment also plays a role, with strict guidelines for food safety and labeling impacting the types of products available in the market.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Burkina Faso is also influenced by macroeconomic factors such as consumer spending power, economic stability, and government policies. With a growing middle class and increasing disposable income, consumers are more willing to spend on indulgent treats, driving market growth. However, fluctuating economic conditions and changing government policies can impact consumer behavior and purchasing power, ultimately affecting the performance of the market. Additionally, global trends such as the rising demand for healthier snack options and the shift towards sustainable and ethically sourced ingredients can also influence the market in Burkina Faso.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.