Key regions: India, South Korea, United Kingdom, United States, Spain
The Pasta Market in Burkina Faso is experiencing slow growth due to various factors such as limited availability of digital technologies, low health awareness among consumers, and lack of convenience in online health services. Despite this, the market is expected to continue its negligible growth rate in the upcoming years.
Customer preferences: As the demand for convenience and healthier food options grow, consumers in Burkina Faso are increasingly turning to pasta as a staple in their diets. This shift is also driven by the rising influence of Western diets and the growing popularity of Italian cuisine in the region. Additionally, with the busy lifestyles of urban consumers, ready-to-eat and pre-packaged pasta products are gaining traction in the market, providing quick and easy meal solutions.
Trends in the market: In Burkina Faso, the Pasta Market is seeing a rise in demand for healthier and more sustainable options, such as whole wheat and gluten-free pasta. This trend is in line with the global shift towards healthier food choices. Industry stakeholders are responding by expanding their product lines to include these options and promoting them through marketing campaigns. This trajectory towards healthier options is significant as it reflects changing consumer preferences and presents opportunities for growth. However, it also poses challenges for smaller producers who may struggle to keep up with the trend. Additionally, there is a potential for increased competition among larger players in the market.
Local special circumstances: In Burkina Faso, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's high consumption of carbohydrates and traditional food preferences. The local staple of "Tô," a dough-like dish made from millet or sorghum, has created a market for affordable and convenient pasta products. Additionally, the government's efforts to promote local production and reduce imports have led to a surge in the demand for locally-made pasta, resulting in the growth of domestic pasta manufacturers.
Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Burkina Faso is also influenced by macroeconomic factors such as changing consumer preferences, government policies, and economic stability. The country's growing population and rising urbanization are driving the demand for convenient and affordable food options, leading to a surge in pasta consumption. Additionally, the government's efforts to improve agricultural productivity and infrastructure development are creating a favorable environment for the growth of the pasta market. However, economic challenges such as inflation and currency fluctuations could negatively impact the market's growth in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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