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Baby Milk & Infant Formula - Burkina Faso

Burkina Faso
  • Revenue in the Baby Milk & Infant Formula market amounts to US$14.06m in 2024. The market is expected to grow annually by 3.81% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$17bn in 2024).
  • In relation to total population figures, per person revenues of US$0.59 are generated in 2024.
  • In the Baby Milk & Infant Formula market, volume is expected to amount to 988.40k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 3.3% in 2025.0.
  • The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Definition:

Baby milk and infant formula are types of milk made specifically for infants and young children who are not yet able to consume solid food or who cannot be breastfed. They are also intended for children aged between 1 and 3 who do not get enough nutrients from their regular diet.

Baby milk is typically made from cow’s milk that has been modified to make it more easily digestible for babies. It may also contain added nutrients, such as vitamins and minerals, to ensure that infants or young children receive all the nutrients they need for healthy growth and development. Infant formula is specially designed to mimic the nutrient content of breast milk as closely as possible. Baby milk and infant formula may come in different forms, such as in powdered form, as a liquid concentrate, or in a ready-to-feed form.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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In-Scope

  • Infant formula, such as Nestlé NAN PRO 1 Infant Formula, Aptamil Gold Infant Formula Milk Powder for Babies, Similac Advance Infant Formula, and Nestlé LACTOGEN 1 Infant Formula Powder
  • Baby milk, such as Milupa Milupino for 1–3-year-old toddlers and Aptamil Pronutra 1+

Out-Of-Scope

  • Milk and milk products intended for adult consumption, such as Danone’s dairy drinks
  • Milk substitutes (soy-based) for babies and infants
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Milk & Infant Formula Market in Burkina Faso is experiencing negligible growth, influenced by factors like low awareness of infant nutrition, limited access to advanced technology, and the dominance of traditional feeding practices.

Customer preferences:
As more mothers in Burkina Faso enter the workforce, there is a growing demand for convenient and time-saving baby food options. This has led to an increase in the popularity of ready-to-feed baby milk and infant formula. Additionally, with the rise of health consciousness among consumers, there is a growing preference for organic and natural baby food products, leading to a shift towards more plant-based ingredients in infant formula.

Trends in the market:
In Burkina Faso, the Baby Milk & Infant Formula Market within the Baby Food Market is seeing a rise in organic and natural products, as consumers become more health-conscious and demand for clean label options increases. This trend is expected to continue as consumers prioritize the quality and safety of products for their infants. Additionally, there is a growing trend of online purchasing, as more consumers turn to e-commerce for convenience and accessibility. This shift to digital platforms presents opportunities for industry stakeholders to reach a wider customer base and improve distribution channels. However, it also poses challenges for traditional brick-and-mortar retailers and may require them to adapt their strategies to remain competitive in the market.

Local special circumstances:
In Burkina Faso, the Baby Milk & Infant Formula Market of the Baby Food Market is heavily influenced by the country's cultural preferences for traditional feeding practices and limited access to clean water. This has led to a demand for locally-sourced, ready-to-use formula products. Additionally, the government's efforts to promote breastfeeding have resulted in strict regulations on the advertising and labeling of infant formula. These unique factors shape the competitive landscape and consumer behavior in the market.

Underlying macroeconomic factors:
The growth of the Baby Milk & Infant Formula Market in Burkina Faso is heavily influenced by macroeconomic factors such as national economic health, government policies, and global economic trends. The country's stable economic growth and increasing disposable income are driving the demand for baby food products, including milk and infant formula. Furthermore, the government's efforts to improve healthcare infrastructure and promote breastfeeding practices have positively impacted market performance. However, challenges such as limited access to clean water and inadequate regulatory oversight pose significant barriers to market growth. Additionally, the country's high birth rate and growing population are expected to further drive the demand for baby food products in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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