Non-Alcoholic Drinks - Burkina Faso

The Non-Alcoholic Drinks market in Burkina Faso has been experiencing significant growth in recent years. Customer preferences in Burkina Faso have shifted towards healthier beverage options, leading to an increased demand for non-alcoholic drinks. This trend is in line with the global shift towards healthier lifestyles and the increasing awareness of the negative health effects of consuming alcoholic beverages. Consumers in Burkina Faso are becoming more conscious of their health and are actively seeking out beverages that are low in sugar, artificial additives, and preservatives. As a result, there has been a surge in the consumption of natural and organic non-alcoholic drinks in the country. One of the key trends in the non-alcoholic drinks market in Burkina Faso is the rising popularity of fruit juices and smoothies. Burkina Faso is known for its abundant supply of fruits, and consumers are increasingly opting for fruit-based beverages that provide essential vitamins and minerals. Additionally, there has been a growing demand for functional beverages such as energy drinks and sports drinks, as consumers are becoming more health-conscious and are looking for beverages that can provide them with an added boost of energy or hydration. Another trend in the market is the increasing availability and popularity of non-alcoholic beers and wines. These beverages offer an alternative to traditional alcoholic drinks and cater to consumers who want to enjoy the taste and experience of beer or wine without the negative effects of alcohol. Non-alcoholic beers and wines are also gaining traction among religious communities that adhere to strict alcohol-free diets. Local special circumstances in Burkina Faso have also contributed to the development of the non-alcoholic drinks market. The country has a large Muslim population, and Islam prohibits the consumption of alcohol. This has created a significant market for non-alcoholic beverages, as Muslims seek out alternatives to alcoholic drinks that align with their religious beliefs. Additionally, Burkina Faso has a young population, and young consumers are more open to trying new and innovative non-alcoholic beverages. Underlying macroeconomic factors such as population growth, urbanization, and rising disposable incomes have also played a role in the development of the non-alcoholic drinks market in Burkina Faso. As the population continues to grow and more people move to urban areas, there is a greater demand for convenient and ready-to-drink beverages. Rising disposable incomes have also allowed consumers to spend more on non-alcoholic drinks, driving market growth. Overall, the Non-Alcoholic Drinks market in Burkina Faso is experiencing growth due to changing customer preferences towards healthier options, the availability of a wide range of non-alcoholic beverages, local special circumstances, and underlying macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.