Pasta - Togo | Statista Market Forecast

Pasta - Togo

Togo

Highlights

Revenue in the Pasta market amounts to US$25.91m in 2024. The market is expected to grow annually by 5.27% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$2.80 are generated in 2024.
In the Pasta market, volume is expected to amount to 23.13m kg by 2029. The Pasta market is expected to show a volume growth of 3.6% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 2.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta market in Togo has experienced minimal growth due to various factors including limited consumer awareness, low purchasing power, and lack of access to online services. Despite these challenges, the market is slowly expanding as digital technologies are being adopted and health awareness is increasing.

Customer preferences: The Pasta Market in Togo is experiencing a rise in demand for gluten-free and organic options, as consumers become more health-conscious and environmentally aware. This trend is driven by a growing preference for natural and sustainable products, as well as a rising awareness of the health benefits of a gluten-free diet. Additionally, there is a shift towards convenience and time-saving options, with a rise in demand for ready-to-eat pasta meals and meal kits. This trend is influenced by busy lifestyles and a growing number of working individuals in urban areas.

Trends in the market: In Togo, the Pasta Market is experiencing a surge in demand for gluten-free and organic pasta products, driven by the growing health and wellness trend. In addition, there is a shift towards incorporating local ingredients and traditional flavors in pasta dishes, catering to the preferences of the local population. This trend is expected to continue as consumers become more health-conscious and seek out sustainable and culturally relevant food options. For industry stakeholders, this presents opportunities for product innovation and partnerships with local suppliers to meet the changing consumer needs. However, it also poses challenges in terms of sourcing and production processes. Overall, the trajectory of these trends highlights the evolving tastes and preferences of consumers in Togo, which industry stakeholders must adapt to in order to remain competitive in the Pasta Market.

Local special circumstances: In Togo, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and limited resources. Being a small, landlocked country, Togo relies heavily on imports for its food supply, which affects the availability and pricing of pasta products. Additionally, cultural preferences for traditional, starchy foods like fufu and cassava also impact the demand for pasta. The country's strict regulations on food imports and distribution also play a role in shaping the market dynamics for pasta.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Togo is heavily impacted by macroeconomic factors such as national economic health, fiscal policies, and global economic trends. The country's GDP growth rate, inflation, and unemployment rates greatly influence consumer spending power and thus, the demand for pasta products. Additionally, government policies and regulations, such as import tariffs and subsidies, can affect the cost of production and distribution, ultimately impacting market performance. Furthermore, the country's level of investment in the food industry and infrastructure also play a significant role in the growth and development of the pasta market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.