Pasta - South Africa | Statista Market Forecast

Revenue in the Pasta market amounts to US$312.90m in 2024. The market is expected to grow annually by 7.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$5.13 are generated in 2024.
In the Pasta market, volume is expected to amount to 156.50m kg by 2029. The Pasta market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 2.2kg in 2024.

Definition:

The Pasta market covers all types of food made from a mixture of flour and water that is formed into various shapes. This market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Pasta: Spaghetti, Linguine, Fettuccine, Capellini, Vermicelli, Penne, Farfalle, Fusilli, Rotini, Ravioli, Strozzapreti, Lentil pasta
Noodles: egg noodles, ramen noodles, Soba noodles, rice noodles, bean thread noodles, glass noodles, fideo noodles
Macaroni
Fresh and dried pasta

Filled or prepared pasta
Ready-to-eat meals containing stuffed pasta
Out-of-home consumption

The Pasta Market in South Africa is experiencing minimal growth due to factors such as low consumer awareness, limited distribution channels, and competition from other staple foods. Despite this, the convenience of online purchasing and increasing health consciousness may drive future growth.

Customer preferences: In South Africa, the Pasta Market of the Bread & Cereal Products Market within The Food market has seen a rise in demand for healthier options, such as gluten-free and whole wheat pasta. This can be attributed to a growing health consciousness among consumers, as well as an increase in the number of individuals following specific diets, such as vegan or low carb. Additionally, there has been a shift towards convenience and time-saving products, with the introduction of ready-to-eat and pre-cooked pasta options. This trend is influenced by busy lifestyles and the need for quick and easy meal solutions.

Trends in the market: In South Africa, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with an increase in demand for whole wheat and gluten-free pasta. This trend is driven by a growing health-conscious consumer base and is expected to continue in the coming years. Additionally, there is a rise in the use of alternative flours such as chickpea and lentil flour, reflecting a growing interest in plant-based diets. This trend has significant implications for industry stakeholders, who may need to adapt their product offerings to cater to this changing demand. Furthermore, there is a potential for increased competition as more players enter the market with innovative and healthier pasta options.

Local special circumstances: In South Africa, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by the country's diverse cultures, with pasta being a popular dish in many ethnic communities. Additionally, the growing health consciousness among consumers has led to the demand for whole wheat and gluten-free pasta options. The country's regulatory environment also plays a role, with strict labeling laws for food products, including pasta, to ensure food safety and transparency for consumers. These factors contribute to the unique dynamics of the Pasta Market in South Africa, setting it apart from other markets.

Underlying macroeconomic factors: The Pasta Market in South Africa is significantly impacted by macroeconomic factors such as GDP growth, inflation rates, and consumer spending patterns. As an emerging economy, South Africa's GDP growth has been relatively sluggish in recent years, which has affected consumer purchasing power and subsequently, the demand for pasta products. Additionally, fluctuations in global commodity prices, particularly for wheat and corn, have a direct impact on the cost of ingredients for pasta production. Moreover, fiscal policies and trade agreements, such as the African Continental Free Trade Agreement, can influence market dynamics and competition within the Bread & Cereal Products Market in South Africa.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.