Pasta - North America

North America

Highlights

Revenue in the Pasta market amounts to US$13.76bn in 2024. The market is expected to grow annually by 6.30% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$26.96 are generated in 2024.
In the Pasta market, volume is expected to amount to 5.05bn kg by 2029. The Pasta market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 8.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market in North America has seen minimal growth due to various factors such as changing consumer preferences, health concerns, and emerging online options. The market's negligible growth rate is impacted by shifting dietary habits and increasing competition from alternative products.

Customer preferences: The growing trend of health consciousness and dietary preferences has brought about a rise in demand for healthier alternatives in the Pasta Market of the Bread & Cereal Products Market within The Food market. Consumers are opting for whole grain and gluten-free options, as well as plant-based alternatives. This shift is fueled by the increasing awareness of the health benefits associated with these products and the rise in dietary restrictions and preferences among the North American population.

Trends in the market: In North America, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier and more diverse options. This trend is driven by consumer demand for plant-based and gluten-free alternatives, as well as a growing interest in international flavors. This trajectory is significant for industry stakeholders as it presents opportunities for expanding product lines and reaching new markets. Additionally, the rise of e-commerce and meal delivery services has made it easier for consumers to access these products, further driving the growth of this trend. As a result, companies in this market are investing in research and development to meet these changing consumer preferences and stay competitive in the market.

Local special circumstances: In North America, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse consumer preferences and dietary habits. In the United States, pasta consumption is deeply ingrained in the culture, with Italian-American cuisine being a popular choice. In Canada, the market is driven by the growing demand for healthier alternatives to traditional pasta, leading to the rise of gluten-free and vegetable-based options. Additionally, stringent food regulations and labeling requirements in both countries also play a significant role in shaping the market dynamics.

Underlying macroeconomic factors: The growth of the Pasta Market in North America is influenced by macroeconomic factors such as changing consumer preferences, government policies, and economic conditions. Countries with a strong economy and stable political environment, such as the United States and Canada, are experiencing higher demand for pasta products compared to regions with economic challenges. Additionally, the increasing focus on healthy and convenient food options is driving the demand for pasta, as it is considered a versatile and nutritious meal. The rising population and changing lifestyles also contribute to the growth of the Pasta Market in North America.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.