Pasta - New Zealand

New Zealand

Highlights

Revenue in the Pasta market amounts to US$152.30m in 2024. The market is expected to grow annually by 3.50% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$28.91 are generated in 2024.
In the Pasta market, volume is expected to amount to 41.70m kg by 2029. The Pasta market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 7.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta Market within the Bread & Cereal Products Market in New Zealand is experiencing minimal growth, impacted by factors such as low consumer awareness and limited online services. Despite this, the market is expected to see steady growth due to the convenience and increasing adoption of digital technologies.

Customer preferences: Consumers in New Zealand are increasingly seeking healthier and more diverse options in the Pasta Market of the Bread & Cereal Products Market within The Food market. There is a growing preference for plant-based and gluten-free pasta options, reflecting a shift towards more sustainable and health-conscious food choices. Additionally, the rising popularity of international cuisines, especially Italian cuisine, has led to an increase in the demand for authentic and high-quality pasta products. These trends are driven by evolving lifestyles and a growing appreciation for diverse and flavorful food options.

Trends in the market: In New Zealand, the Pasta Market within the Bread & Cereal Products Market is experiencing a rise in demand for healthier and gluten-free options. This trend is driven by the increasing health-consciousness among consumers and the growing prevalence of celiac disease. As a result, there has been a surge in the production and availability of gluten-free pasta varieties. Additionally, there is a growing trend of using alternative ingredients such as quinoa and lentils in pasta production, catering to the increasing demand for plant-based and protein-rich products. These trends are likely to continue, presenting opportunities for industry players to innovate and cater to changing consumer preferences.

Local special circumstances: In New Zealand, the Pasta Market is influenced by the country's strong Italian heritage and cultural preference for pasta dishes. This has led to a wide variety of locally-made pasta products, incorporating unique ingredients like kumara and kawakawa. Additionally, the government's strict regulations on food labeling and ingredients have created a consumer demand for natural and organic pasta options. These factors contribute to the strong growth of the Pasta Market within the Bread & Cereal Products Market in New Zealand, setting it apart from other markets.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in New Zealand is influenced by various macroeconomic factors. These include the country's economic health, global economic trends, fiscal policies, and other financial indicators. For instance, the availability of raw materials and resources, as well as the overall economic stability, impact the production and pricing of pasta in the market. Moreover, the changing food preferences of consumers and increasing demand for healthy and convenient food options are also driving the growth of the Pasta Market. The rising disposable income and changing lifestyles of the population are also contributing to the market's growth. Additionally, government initiatives to promote the consumption of locally produced food products and investments in the food processing industry are further boosting the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.