Pasta - ASEAN | Statista Market Forecast

Pasta - ASEAN

ASEAN

Highlights

Revenue in the Pasta market amounts to US$10.99bn in 2024. The market is expected to grow annually by 4.49% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$15.89 are generated in 2024.
In the Pasta market, volume is expected to amount to 5.57bn kg by 2029. The Pasta market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 7.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Pasta market in the Bread & Cereal Products Market within The Food market in ASEAN is experiencing slow growth due to factors such as low consumer awareness and traditional food preferences. The market's negligible growth is impacted by the lack of technological advancements and limited marketing efforts.

Customer preferences: In the Pasta Market of the Bread & Cereal Products Market within The Food market, there is a growing demand for plant-based and gluten-free options as consumers become more health-conscious. This trend is driven by cultural preferences for traditional ingredients and a rising awareness of dietary restrictions. Additionally, the increasing popularity of "clean label" products and sustainable sourcing is influencing purchasing decisions, as consumers prioritize transparency and ethical practices in their food choices.

Trends in the market: In ASEAN, the Pasta Market within the Bread & Cereal Products Market is experiencing a surge in demand for healthier and more nutritious options. This trend is driven by a growing awareness of the importance of good nutrition and the desire for convenient and easy-to-prepare meals. In addition, there is a rising interest in plant-based and gluten-free pasta products. These trends are significant as they reflect changing consumer preferences and have implications for industry stakeholders, ranging from manufacturers to retailers, who must adapt their product offerings to meet these evolving demands.

Local special circumstances: In the ASEAN region, the Pasta Market of the Bread & Cereal Products Market within The Food market has been influenced by the diverse cultural preferences and dietary habits of the countries. For example, in Malaysia, halal certification is essential for food products, leading to a higher demand for halal-certified pasta. In Indonesia, the market is driven by the popularity of instant noodles, which has also influenced the pasta market, with many local companies producing instant pasta products. In the Philippines, the market is dominated by traditional pasta dishes, such as spaghetti and carbonara, due to the strong Italian influence in Filipino cuisine. These unique local factors contribute to the evolving pasta market in ASEAN, creating opportunities for both global and local players.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The rise in disposable income levels and changing consumer preferences towards healthier and more convenient food options are driving the growth of the Pasta Market in ASEAN countries. Additionally, the increasing urbanization and busy lifestyles of consumers have led to a rise in the demand for ready-to-eat and instant pasta products. Government initiatives to promote food security and support the local food industry are also contributing to the growth of the Pasta Market. However, challenges such as fluctuating commodity prices and trade barriers can hinder market growth in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.