Bread & Cereal Products - Namibia

Revenue in the Bread & Bakery Products market amounts to US$202.40m in 2024. The market is expected to grow annually by 5.95% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$76.50 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 84.82m kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 1.4% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 29.8kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Food market in Namibia has seen slow growth due to factors such as limited consumer spending, lack of infrastructure, and low awareness of digital technologies. However, the Bread & Cereal Products sub-market shows potential for growth with increasing health awareness and the convenience of online services. Other sub-markets, such as Pasta and Rice, may also see growth as more consumers seek out healthy and convenient options. Overall, the Bread & Cereal Products Market in Namibia is expected to continue to experience negligible growth in the near future.

Customer preferences: Consumers in Namibia are showing a growing preference for healthier and more diverse bread and cereal options, driven by the rise of health-consciousness and dietary restrictions. This trend has led to a surge in demand for gluten-free, organic, and plant-based products. Additionally, consumers are increasingly seeking convenience and on-the-go options, leading to a rise in the popularity of single-serve and pre-packaged bread and cereal products. These shifts in preferences are also influenced by the growing middle-class population and increasing urbanization in the country.

Trends in the market: In Namibia, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more sustainable options. Consumers are increasingly seeking out products made from alternative grains such as quinoa and amaranth, as well as gluten-free options. This trend is significant for industry stakeholders as it presents opportunities for innovation and diversification of product offerings. It also signals a growing consciousness among consumers about their health and the environment, which could drive demand for more sustainable and ethically produced products. Additionally, there is a potential for increased competition in the market as more companies enter the market with these alternative products.

Local special circumstances: In Namibia, the Bread & Cereal Products market is heavily influenced by traditional food preferences and cultural practices. Maize is a staple food in the country and is often consumed in the form of porridge or pap. The market is also affected by the country's high prevalence of food insecurity, leading to a demand for affordable and nutritious food options. Additionally, Namibia's arid climate and limited agricultural resources have led to a reliance on imported cereals, impacting market prices and availability. The government has implemented policies to promote local production and reduce import dependence, creating opportunities for domestic producers in the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market within The Food market in Namibia is heavily influenced by macroeconomic factors such as consumer spending power, inflation rates, and trade policies. As a developing country, Namibia has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has positively impacted the demand for bread and cereal products, as consumers have more purchasing power to buy these essential food items. Additionally, favorable trade policies and a stable national economy have enabled the growth of The Food market in Namibia, further driving the demand for bread and cereal products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.