Breakfast Cereals - Hungary

Hungary

Highlights

Revenue in the Breakfast Cereals market amounts to US$103.10m in 2024. The market is expected to grow annually by 3.92% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$10.31 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 21.01m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals market in Hungary is experiencing minimal growth, influenced by factors such as increasing health awareness and consumer preference for convenience. This trend is seen in the overall Bread & Cereal Products market within The Food market.

Customer preferences: As health and wellness continue to gain importance in Hungarian culture, consumers are gravitating towards healthier breakfast options, leading to a rise in demand for nutritious and low-sugar cereals. Moreover, there is a growing preference for convenience and on-the-go breakfast solutions, as busy lifestyles and changing work patterns fuel the need for quick and easy breakfast options. This trend is likely to drive innovation in the breakfast cereals market, with manufacturers focusing on offering healthier and more convenient options to meet evolving consumer preferences.

Trends in the market: In Hungary, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more convenient breakfast options. This trend is driven by the increasing health consciousness among consumers and busy lifestyles. As a result, there is a growing demand for organic, gluten-free, and protein-rich breakfast cereals. This trend is expected to continue in the future, with consumers seeking out more diverse and nutritious options. To keep up with this trend, industry players are focusing on product innovation and digital marketing strategies to reach a wider audience and stay relevant in the market.

Local special circumstances: In Hungary, the Breakfast Cereals Market within the Bread & Cereal Products Market is influenced by the country's geographical location as a landlocked country in Central Europe. This has led to a strong reliance on imported ingredients, resulting in higher production costs for local manufacturers. Additionally, the country's cultural preferences, such as a preference for savory breakfast options over sweet cereals, have also shaped the market dynamics. Furthermore, strict regulations on food labeling and advertising have impacted the marketing strategies of cereal brands in Hungary, making it a unique market compared to others.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Hungary is greatly impacted by macroeconomic factors such as consumer spending power, inflation rates, and government policies. The country's stable economic growth and rising disposable incomes have led to an increase in demand for convenient and healthy breakfast options, driving market growth. Additionally, government initiatives promoting healthy eating habits and the growing trend of on-the-go breakfast consumption are also contributing to the market's expansion. However, fluctuations in commodity prices and changing consumer preferences towards alternative breakfast options could pose a challenge to market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.